In a crowded fitness market, prospects are bombarded with ads, offers and options - making trust more important than ever. In this episode, Miles dives into why SGPT gyms need to prioritise building trust across every part of the marketing and sales journey in 2026.

Key takeaways include:

Social proof matters - Reviews, testimonials and Google ratings help prospects feel confident choosing your gym.

Human connection over AI - AI can streamline content creation, but over-reliance can make prospects hesitant. Real human interactions in marketing and sales are critical for high-ticket SGPT memberships.

Attention to detail - Small errors, like outdated business hours or misaligned content, can break trust and cost sales. A holistic marketing strategy that aligns ads, website, email and social content ensures consistency and credibility.

Marketing that works for sales - When every stage of a prospect’s journey builds trust, the sales call becomes effortless and conversions happen naturally.

Sign up to our free live webinar, ‘2026 SGPT Marketing’, to discover the strategy behind building 5 SGPT gyms in 5 years and get actionable steps to grow your gym this year:

When: Wednesday 11th February, 12-1pm UK time

Where: Join remotely via Zoom using the link below

Who for: SGPT gym owners looking to generate more leads, build their brand and scale their business

👉 Sign up: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

👉 Website: HAMPER Marketing
👉 Instagram: @hamperagency
👉 Email: [email protected]