SGPT Marketing

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In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.

Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.

Inside the episode, Miles covers:

If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

Listen to other Meta Ads episodes below: 

How to Win with Meta Ads in 2026:

Spotify

Apple Podcasts

Paid Ads: What to Know for 2026:

Spotify

Apple Podcasts

Meta Ads: What Matters Most:

Spotify

Apple Podcasts

How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads?

In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door.

Inside the episode, Miles covers:

If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations.

Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial front-end sales revenue, while also creating long-term recurring income through membership conversions.

He also dives into the common reasons gym owners avoid investing in marketing, including:

George explains why your prospects care more about trust, results and solutions than fancy equipment - and why consistent lead generation is what allows you to grow revenue, build a team, buy back your time and create a business that works for you.

If you want to scale your gym, stop relying on chance referrals and build predictable growth, this episode is a must-listen.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients.

Covering everything from mindset to strategy, Miles dives into:

This episode is packed with honest reflections, hard-earned lessons, and practical insights to help you avoid common pitfalls and grow your gym more effectively - whether you’re just starting out or looking to scale.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

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In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong.

Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas:

This episode is a must-listen for any gym owner running ads (or thinking about it), offering a grounded, experience-led perspective on how to adapt your strategy, improve lead quality and consistently generate sales in an increasingly competitive landscape.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Most gym owners are stuck - not because of effort, but because they’re playing the wrong game.

In this episode, we’re joined by Phil Graham, a business coach and entrepreneur, to break down what’s actually happening in the fitness industry right now - and what you need to do to stay ahead.

We dive into why paid ads are getting more expensive, why most marketing no longer works and how AI is making average businesses look better than they are. But more importantly, Phil explains how to win in this new landscape - by doing what others won’t.

From running high-converting workshops and mastering one-to-many sales, to building a personal brand that cuts through the noise, this episode is packed with practical insights for gym owners who want to grow.

We also explore the bigger picture - pricing properly, moving away from low-ticket models, building real profitability and turning your gym into an asset that gives you time, freedom, and leverage.

If you’re serious about scaling your gym, charging more and building something that actually lasts - this is a must-listen.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

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In this episode of the SGPT Marketing Podcast, Miles dives into the key factors gyms should consider when choosing a front-end offer. 

Rather than prescribing a single “best” option, he explores the advantages and drawbacks of short-term, mid-term and long-term offers - covering everything from conversion challenges and revenue potential to member engagement and retention. 

Whether you’re a new gym owner or looking to refine your current strategy, this episode provides the practical guidance you need to decide what front-end offer works for your business, your market and your goals.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Are you a 1-1 personal trainer hitting a ceiling on hours and income? Or a large group gym struggling to retain clients and charge a fair price? In this episode, George Branford explains why the Small Group Personal Training (SGPT) model is the ultimate solution.

George draws from his own experience transitioning from 1-1 training and large group boot camps into SGPT, sharing how it allowed him to:

He also exposes the downsides of sticking with 1-1 or large group models, including vulnerability to staff turnover, inconsistent retention and limited profitability.

This episode is a must-listen if you want a fitness business that is profitable, scalable and built for long-term success. If you’re ready to stop exchanging time for money and start building a team-driven, results-focused gym, the SGPT model is your blueprint - and George shows you why.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

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In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet.

Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, combining small group personal training with recovery-focused offerings like pilates and sound baths.

They dive into the full journey of building the gym, from training clients in a garage to opening a 2,500 sq ft facility, including the challenges that come with it:

Ali also shares what day-to-day life really looks like in the early stages of running a gym, the importance of training for maintaining performance and why staying true to who you want to help is one of the most powerful advantages you can have.

This is a raw, honest conversation about resilience, identity and building something meaningful from the ground up.

If you’re opening a gym - or in the early stages of one - this episode will give you a real look at what it actually takes.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

In this episode, Miles breaks down 3 ways SGPT gym owners can convert more leads into sales.

Generating leads is only half the battle. If your systems aren't set up properly between the moment someone enquires and the moment they speak to you, you're likely leaving a lot of sales on the table.

Miles explains why most successful gyms convert around 20-40% of their leads and shares the 3 key areas that directly influence that number.

Inside the episode:

If you want to convert more of the leads you already generate - and make your sales process far easier in the process - this episode will give you a simple framework you can implement immediately.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency