SGPT Marketing

An Interview with Ali Turpie

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In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet.

 

Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, combining small group personal training with recovery-focused offerings like pilates and sound baths.

 

They dive into the full journey of building the gym, from training clients in a garage to opening a 2,500 sq ft facility, including the challenges that come with it:

  • Delays in opening and the financial pressure that comes with it
  • Navigating cash flow and overheads before revenue kicks in
  • Generating leads and selling memberships for the first time
  • Signing 67 members pre-launch and managing early growth
  • The emotional rollercoaster of sales and self-belief as a new gym owner
  • Defining a clear demographic and building a brand that speaks directly to them

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    Ali also shares what day-to-day life really looks like in the early stages of running a gym, the importance of training for maintaining performance and why staying true to who you want to help is one of the most powerful advantages you can have.

     

    This is a raw, honest conversation about resilience, identity and building something meaningful from the ground up.

     

    If you’re opening a gym - or in the early stages of one - this episode will give you a real look at what it actually takes.

     

    👉 Learn more at www.hamperagency.co.uk 

    📩 Email: [email protected] 

    📱 Follow us on Instagram: @hamperagency

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