SGPT Marketing

On this week’s episode of the SGPT Marketing Podcast, host George is joined by a very special guest - his wife and business partner, Emily Branford, COO of INTENT91.

Between them, George and Emily have grown INTENT91 from one small group personal training gym into a five-site operation, all while building teams, systems and a business that supports long-term growth rather than founder burnout. In this conversation, they break down the most important lessons they’ve learned so far - the ones you only really pick up by being in the trenches.

They discuss what changes as you scale, why people and HR become non-negotiable and how learning to manage cash flow properly can be the difference between growth and chaos. George and Emily also talk candidly about bottlenecks - the moments where the business pulls you back into the weeds - and how putting the right structure, roles and leadership in place allowed them to step back and focus on the bigger picture.

You’ll also hear real examples from inside INTENT91, including how having the right team and processes meant George wasn’t dragged into putting out metaphorical fires - something that simply wouldn’t have been possible in the earlier stages of the business.

This episode is a grounded, honest look at what it actually takes to scale an SGPT gym - not just opening more sites, but building a business that works without breaking the people running it.

📲 Connect with HAMPER: 
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

This week, George dives into a question he was asked on his Instagram story: How do you actually balance life and business as a gym owner?

For him, the answer always comes back to one thing - structure. Once your product is solid, the next step is getting good enough at marketing and sales to generate the revenue needed to hire. Because without revenue, you can’t bring people in. And without people, you can’t create the space needed for balance.

From there, it’s all about building systems and processes that keep standards high and make sure your team knows exactly what to do. This is how you stop being pulled into every issue, every decision, every fire.

George shares a real example: a situation in his own gym that previously would’ve dragged him straight in to deal with it. But now? Thanks to the systems and the team he’s built, the problem was handled internally without him even needing to get involved. That’s the whole point - putting foundations in place so the business can run without you being the bottleneck.

If you want balance, you need infrastructure. You need people. You need systems. And yes - you need enough revenue (which you can absolutely outsource the marketing for) to make all of that possible.

A practical, honest look at what “balance” actually takes as a gym owner.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles shares why we paused Meta Ads at several INTENT91 sites - and what gym owners can learn from it.

He walks through what happened when the ad tap was turned off, the levers we pulled to keep leads flowing and why a temporary pause can improve performance when campaigns return.

You’ll hear:

Why ads were paused at established sites

What happened to lead flow (and why we weren’t worried)

The reactivation and email plays that performed best

How offline channels filled the gap

Why giving your audience a “break” from ads resets results

And the big lesson: Meta Ads is the most powerful marketing tool you can use, but you should always have other levers to pull on.

If you want to build a marketing system that stays strong even when ads aren’t running, this episode breaks it down simply and practically.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

This week on the SGPT Marketing Podcast, hosts George and Miles break down their 2026 predictions for SGPT gym marketing - the 5 key areas gym owners must understand, prepare for and execute on if they want to stay competitive in the year ahead.

They cover:

Hyper-niche messaging
Why gyms that specialise, go deep on one problem and stay consistent for 12+ months will cut through the noise.

Meta ads & content as the real growth driver
Why relatable, rotating creatives will outperform polished production - and why organic content alone won’t grow your gym.

AI overuse (and how to avoid blending in)
The risks of relying too heavily on AI-generated copy, graphics and sales processes - and how human interaction becomes a competitive advantage.

Rising costs across the board
From staffing to ads to operations, everything is increasing - and why this means re-evaluating your pricing and margins.

Trust as a non-negotiable brand asset
Google reviews, reputation, real content and strong customer proof will matter more than ever as prospects become more sceptical and AI noise increases.

As 2026 approaches, these trends will shape the SGPT landscape - and the gyms that act early will be the ones that grow fastest.

If you want support implementing the right marketing strategy for 2026, the team at HAMPER can help.
Whether it’s niche messaging, paid ads, content or full-funnel support, we’re here to help you stay ahead of the curve and grow with confidence.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

In this episode, Miles interviews Adam Wright, founder of The Barn Gym, about the incredible journey of growing a fitness business at pace. Adam talks through how he transitioned from offering 1-1 sessions and large group classes to a focused small-group personal training model, which laid the foundation for rapid expansion.

Listeners get an inside look at how Adam scaled The Barn Gym from one location to five gyms in just 12 months, exploring site selection, pre-sale strategies, team development and the culture he has built to sustain growth. He also shares the mindset required to make bold business decisions, embrace short-term challenges for long-term gains and prioritise consistency and service quality across multiple locations.

Adam worked with the team at HAMPER during this period, providing additional insight and support for marketing and launches - though the story is ultimately one of his vision, execution and relentless drive. This episode is packed with practical advice and inspiration for gym owners and entrepreneurs looking to scale without compromising on quality.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

On this episode of the SGPT Marketing Podcast, Miles dives into the one thing gym owners still have full control over when it comes to Meta Ads: their ad creatives. With Meta’s AI now taking over targeting, campaign setup and budget optimisation, the videos and images you put in front of your audience are more important than ever.

Miles breaks down how to make your creative stand out, capture attention for different demographics and future-proof your Meta strategy so your gym stays ahead of the local competition. If you want to keep winning on Meta in a landscape that’s constantly evolving, this episode is a must-listen.

📲 Connect with HAMPER: 
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

In this episode, Luke Turner, owner of T2FIT, pulls back the curtain on scaling gyms, high-ticket sales and building a business that thrives. He shares exactly how he gets clients from first contact to committing big with his “14-Day Upgrade System” and why sometimes shorter-term offers can actually drive more revenue and volume.

Luke also dives into multi-site growth, leadership, membership structures and creating a gym culture that’s not only profitable but seen as thriving from the street. Beyond operations, he talks personal branding, mentorship and the mindset shifts needed to grow smarter, faster and more sustainably.

If you’re a gym owner or entrepreneur looking for actionable strategies, honest insights and a behind-the-scenes look at what makes a fitness business succeed, this episode is packed with value.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

What does it really take to build a thriving SGPT gym that lasts?

In this week’s episode of the SGPT Marketing Podcast, hosts Miles and George share the 10 most valuable lessons they’ve learned from years of running and scaling INTENT91 - a business that’s grown from one location to a multi-site operation built on strong culture, smart systems and a premium member experience.

They cover everything from how to launch the right way - by starting your marketing before you even open your doors - to how to price your memberships for profit, avoid costly mistakes on kit and dial in your brand message so the right clients find you.

Here’s a snapshot of the 10 lessons discussed:

Start your marketing early - build demand before your doors open.

Price for profit, not fear - confidence in your value sets the tone.

Don’t overspend on kit - invest in what drives client experience.

Your brand is your filter - attract the right clients, not everyone.

Sell with conviction - every SGPT owner must learn to sell.

Hire in the right order - build structure before adding roles.

Attitude beats experience - skills can be trained, mindset can’t.

Systems create freedom - structure allows creativity and growth.

Lead with vision - your team mirrors your energy and direction.

Keep evolving - what got you here won’t get you to the next level.

This is one of the most practical, experience-driven episodes yet, packed with real stories, honest reflections and advice that every SGPT gym owner can take away and apply immediately.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

In this week’s episode, George and Miles are joined by the brilliant and larger-than-life Mark Fisher - the man behind Mark Fisher Fitness, Business for Unicorns, and Alloy Personal Training.

Mark shares the wild story behind his “Enchanted Ninja Clubhouse of Glory and Dreams”, how it became one of the highest-grossing gyms in the world, and what gym owners can learn from its success. From leadership and hiring to client experience, culture and the hard truths of scale - this one’s packed with insight, humour and honesty from a true industry original.

If you’re a gym owner looking to grow a business (and life) you actually love - this episode is unmissable.

Looking to enter 2026 with a crystal clear vision for your gym business and the momentum to achieve your goals? Join Mark Fisher in London for 'Gym Business Growth Day'. Learn more at https://go.businessforunicorns.com/london

🌐 Visit: https://hamperagency.co.uk/
📸 Follow: @hamperagency
📩 Contact: [email protected]

In this week’s episode of the SGPT Marketing Podcast, Miles returns to expand on one of the most important topics in SGPT marketing - creating effective call-to-action ads that actually drive revenue.

Part 1 was all about the creative side: making sure your ads align with your brand, stop the scroll, and look the part. But this time, we’re turning our focus to the systems and strategy that make those ads work once the leads start coming in.

Here’s what you’ll learn in part 2:

• Why your CRM setup could be the difference between a lead and a lost opportunity
• How testimonials can increase both lead quality and lead volume (and why they’re the most powerful supporting content you can create)
• The simple truth about sales - you can’t grow without them, and it’s time to start taking them seriously

Whether you’re running ads for your first SGPT gym or managing multiple sites, this episode breaks down the exact steps needed to improve your ad ROI and grow your business month after month.

📩 Get in touch: [email protected]
🌐 Visit us: www.hamperagency.co.uk
📸 Follow us: @hamperagency