Instagram has been a game changer for us at INTENT91, our own personal training gym, for building trust with prospects.

Here are 3 ways to maximise Instagram for your SGPT gym:

1) Use Instagram as a Shop Window
 – Ensure your Instagram page is tailored towards your target demographic
 – Align your content with your ads and overall brand message to build credibility.

2) Focus on Instagram Stories
 – Stories are low effort and low skill to make.
 – Showcase real interactions, member journeys, and behind‑the‑scenes moments that resonate with your target demographic.

3) Leverage Authentic Testimonials
 – Testimonials show that you help people just like your prospects.
 – Regularly posting testimonials makes you the go to place for your target demographic to get help with their specific problems.

Consistently creating Instagram stories and testimonials will help create a trustworthy Instagram presence that supports all your marketing channels.

If you need help refining your marketing strategy, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.