Sales is the final process that SGPT gym owners should delegate.

Here’s how we delegated sales at INTENT91, our own personal training gym:

1) Prove Your Model First

• George only made Luke full-time on sales once site #3 was firing on all cylinders.
• Today George still takes sales calls, while Luke helps to handle the volume George simply couldn’t sustain on his own.

2) Recruit, Shadow & Level Up

• Luke started as a junior coach, shadowing George’s sessions and sales conversations, then moved from follow-ups to fresh leads.
• His very first sales call ended in him panicking and hanging-up - but with scripted training and real-time feedback, he now closes multiple sales daily.

3) Morning “Victory” Blueprint

• Each day begins with Luke logging into the CRM, setting three-five key wins, and mapping his schedule
• That simple ritual keeps him focused, accountable, and hitting targets without burning out.

4) Curiosity-Led Sales Calls

• Calls start with questions about a prospect’s pain points, matching their tone, then showing how INTENT91 solves it.
• This client-first approach turns conversations into conversions—and makes selling feel natural.

5) Automated Backend Funnels

• From instant text reminders to email sequences and calendar invites, every lead is nurtured - so Luke spends time closing, not chasing.

Free up your headspace for scaling and strategic growth - let HAMPER run your marketing engine so you can focus on growing your business. Reach out at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.