Sign up to save your podcasts
Or
Share How We Created INTENT91's Brand Messaging
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How We Created INTENT91's Brand Messaging
At INTENT91, our own personal training gym, our journey to clear brand messaging reshaped everything we do.
Here’s how we did it:
Realising the Mismatch
– We launched as “INTENT91: The Training Club” targeting gym goers and athletes.
– We soon saw that our best clients were everyday people seeking support and guidance.
Team-Driven Discovery
– Six months in, we sat down with the team to ask: “Who are we really helping?”
– We analysed our current clients and identified who we truly enjoy coaching.
Crafting a Clear Message
– We shifted our focus to serving non‑gym goers, primarily those in their 40s, 50s, and 60s.
– This message now drives every decision at INTENT91—from marketing and hiring to in‑gym branding.
The Impact
– A clear, consistent brand message has improved engagement, reduced churn, and set us apart in the market.
– This strategy has been key to growing INTENT91 and building HAMPER, where we now help over 45 SGPT gym owners.
If you’re ready to refine your brand messaging and truly connect with your ideal members, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.
View all episodes
By HAMPERAt INTENT91, our own personal training gym, our journey to clear brand messaging reshaped everything we do.
Here’s how we did it:
Realising the Mismatch
– We launched as “INTENT91: The Training Club” targeting gym goers and athletes.
– We soon saw that our best clients were everyday people seeking support and guidance.
Team-Driven Discovery
– Six months in, we sat down with the team to ask: “Who are we really helping?”
– We analysed our current clients and identified who we truly enjoy coaching.
Crafting a Clear Message
– We shifted our focus to serving non‑gym goers, primarily those in their 40s, 50s, and 60s.
– This message now drives every decision at INTENT91—from marketing and hiring to in‑gym branding.
The Impact
– A clear, consistent brand message has improved engagement, reduced churn, and set us apart in the market.
– This strategy has been key to growing INTENT91 and building HAMPER, where we now help over 45 SGPT gym owners.
If you’re ready to refine your brand messaging and truly connect with your ideal members, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.