May 18, 2026

How to Know if Your Marketing is Good or Not

13 minutes

How do you know if your marketing is actually any good?

In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.

Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.

Inside the episode, Miles covers:

Why likes, followers and engagement can be misleading

The biggest mistake he made early on with Instagram marketing

Why your marketing should be judged by sales, not opinions

The key KPIs every SGPT gym owner should track

How to diagnose where your marketing system is breaking down

The difference between a lead generation issue, system issue and sales issue

Why gym owners must make decisions based on data, not emotion

How to use lead-to-sale percentages to improve performance

If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.

👉 Learn more at www.hamperagency.co.uk

📩 Email: [email protected]

📱 Follow us on Instagram: @hamperagency

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