In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide.

Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth.

Inside this conversation, you will learn:

• Why niching down to one clear audience accelerates authority, growth and perceived expertise
• How Cressey Sports Performance built a powerful brand with zero digital ad spend
• The importance of relationship-driven, boots-on-the-ground marketing over chasing algorithms
• How to structure your marketing calendar to avoid chaotic, reactive promotion
• What separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadership
• Lessons learned from losing half a team in one year and how that shaped stronger leadership
• How to transition from operator to CEO without losing control of quality
• Why product quality and coaching standards still matter more than viral content

Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room.

If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]