DigiMarCon Podcast

3 Keys to Avoid Data Presentation Zombification and Inspire Action - Lea Pica, Story-Driven Data by Lea Pica


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Are your executives and clients falling asleep during your data presentations? Chances are, your slides and charts are obscuring your valuable insights. Lea will take you through her 3 Presentation Pillars framework for breaking the most common data presentation habits that are holding you and your insights back. With her signature blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data stories noticed, remembered, and acted upon. After this session, you’ll be able to:
• Recognize and break your most common unproductive presentation patterns
• Understand what your audience is asking for but doesn’t know how to say it
• Leverage empathy to evoke emotion and motivate them to act
• Design and emphasize data in  charts in a clear and compelling way

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