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Stop chasing vanity metrics for your branded podcast. In this episode of Clipped, I break down three key KPIs that actually show if your branded content is working: lead quality, engagement, and trust. Forget empty downloads and likes—this is about tracking what really drives business impact.

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Here’s what you’ll learn in this episode:

• Lead Quality — How to track if the right prospects are reaching out after listening
• Engagement — Metrics beyond downloads: listen-through rates, comments, shares, reviews
• Trust — Why branded podcasts build credibility and humanize your company
• Tools and tactics: Google Analytics, tracking pixels, Apple Podcast Connect, surveys, and testimonials
• How to shift focus from “vanity” stats to meaningful signals of growth

Whether you’re running a podcast for a law firm, SaaS brand, or consumer product, these three KPIs give you a clear framework to measure success and make sure your show is creating real value.

The Podcast Haven Resources:

• Follow me on YouTube: @podcasthaven - The page is growing!
• More tips, tools, and resources: The Podcast Haven

Plan, Name, and Equip Your Show — All in One Place

🎙 Podcast Equipment Finder — get personalized gear recommendations
📝 Podcast Name Checker — see if your podcast name is available everywhere
✅ Podcast Launch Checklist — plan your show step-by-step