Content creation can feel overwhelming, especially when you're balancing family life and running a business. But it doesn't have to be. In this episode, Eric shares his proven strategy for repurposing a single podcast episode into multiple formats, allowing him to maximize reach while saving time. He details how he transforms his podcasts into blog posts, YouTube videos, and social media clips, explaining why this system is a must for creators in today’s content-driven world.

Starting with a podcast, Eric walks through his workflow, from recording both audio and video versions to leveraging AI tools like Descript and Riverside FM for transcription and clip generation. By tapping into these tools, he not only extends the life of his content but also meets his audience where they are—whether they prefer reading, watching, or listening. This streamlined process enables creators to amplify their message without constantly reinventing the wheel.

00:00 Introduction and Content Creation Overview 00:53 Balancing Family and Content Creation 01:32 Starting with a Podcast 02:38 Transcribing and Repurposing Content 05:41 Creating Blog Posts and SEO 08:16 Social Media Strategy 12:46 Studio Tour and Final Thought

Connect With The Podcast Haven

https://thepodcasthaven.com

 

Spotify has rebranded its Spotify for Podcasters platform into the newly minted Spotify for Creators. This update, launched in November 2024, aims to provide video podcasters with more tools to grow and monetize their shows. 

In this episode, Eric dives into what this rebrand means, the new features Spotify has rolled out, and whether or not anyone will actually use them. 

Spotify for Creators is Spotify’s attempt to shake things up in the podcast world, especially for video creators. They’ve added a couple of new features designed to make it easier to promote and monetize podcasts. 

Sponsor Alert:

This podcast is proudly sponsored by Riverside, our go-to platform for recording podcasts online. We’re big fans of their AI-powered tools, including features for generating show notes, creating transcripts, and our favorite—"Magic Clips." Magic Clips uses AI to effortlessly transform your video content into shareable, short-form vertical clips. It’s a game-changer for repurposing your content. Ready to give it a try? Use promo code CLIPPED at checkout to save 20%!

First, there’s the new video clip upload tool, which allows creators to share vertical short-form clips on Spotify itself. Second, they’ve introduced a monetization option for video podcasts, though the requirements and revenue split might make you pause. 

While we applaud Spotify for trying to innovate, the practicality of these features raises questions—like who is really searching Spotify for video clips when platforms like Instagram and YouTube are already dominating the space?

Spotify For Creators Key Features:

Vertical Video Clips

• Upload short-form, vertical videos to promote your podcast directly on Spotify.

• Ideal for teasers, promos, and highlights, but let’s be honest—do people really consume short-form content on Spotify?

Full-Length Video Uploads:

• Not a new feature, but a reminder: you can upload your entire video podcast to Spotify so users can choose between audio or video.

Monetization Info:

• Host your podcast on Spotify (no external hosting allowed).

• Publish at least 12 episodes.

• Achieve 10,000 listening hours and 2,000 unique listeners on Spotify in the past 30 days.

• 50/50 split between Spotify and the creator.

• Ads are programmatic, not host-read, and may lack customization.

Spotify is making moves to push podcasting forward, especially for video creators, but with strong competition from platforms like YouTube and TikTok, it’s uncertain whether these features will gain traction or truly impact the podcasting landscape.

Listen To Past Podcast Episodes:

• Podcasting Tips For Busy Parents: How to Balance Content Creation and Family Life

• What Are Backlinks, Why They’re Important, and How To Get Them

• How To Use SEO In Your Content To Rank Higher on YouTube and Google Ft. Brandon Leibowitz

• Our Entire Podcast Catalog

Connect with The Podcast Haven:

• Homepage

• LinkedIn

• Blog

• YouTube

• Instagram

In this episode of CLIPPED, Eric sits down with Evan Phillips, a multifaceted audio producer, content creator, and YouTube enthusiast. Evan shares his journey from musician to podcast producer and content creator, revealing insights into his creative process, the tools he uses, and the challenges he's overcome. 

We dive deep into the podcasting world, video production, and what it takes to create engaging content in today's fast-paced digital landscape. This conversation is packed with actionable advice and relatable stories.

About Evan Phillips

Evan Phillips is the founder of Pod Peak, where he provides top-notch podcast production services for a diverse range of established brands. Beyond podcasting, Evan has carved a niche for himself in the true crime space with his YouTube channel, Northern Crimes, which showcases True crime and mystery from Alaska, Canada & the Pacific Northwest. Over the years, Evan has worked on notable projects like Climbing Gold, a podcast hosted by famed climber Alex Honnold. His expertise spans audio engineering, video production, and storytelling, making him a go-to resource for creatives looking to elevate their content game.

Sponsor Alert:

This episode is brought to you by Riverside.fm—the ultimate platform for podcasters and video creators. Whether you're a seasoned pro or just starting out, Riverside takes your production to the next level with its suite of AI-powered tools. From generating detailed AI Show Notes to creating flawless AI Transcripts, Riverside streamlines your workflow and saves you hours of time. Plus, their AI-driven Short Form Clip Creator effortlessly transforms your content into vertical videos perfect for social media.

Ready to work smarter, not harder? Try Riverside.fm and enter promo code CLIPPED for 20% off.

Episode Highlights:

• Podcast Production Insights: Evan shares his workflow for producing podcasts, including his use of tools like Descript and Reaper.

• Social Media Challenges: Discussions on the struggles and strategies of growing an online presence on platforms like Instagram, LinkedIn, and YouTube.

• The Transition to Narrative Storytelling: How Evan is shifting focus to narrative-style podcasts with heavy storytelling elements.

• True Crime YouTube Channel Success: The rise of Northern Crimes and the work that goes into creating compelling, long-form documentary videos.

• Tools and Techniques: A look at CapCut, Track Club, and other tools Evan uses to streamline video and audio production.

• Balancing Creativity and Business: Insights into choosing the right clients and maintaining a sustainable work-life balance.

• Collaboration and Scaling Content Creation: Evan’s approach to working with a team on large-scale projects and YouTube growth.

Connect With Evan Phillips:

• Website

• YouTube

• Contact

 

Connect With The Podcast Haven

• Website

• CLIPPED

• YouTube

• Instagram

Resources Mentioned In The Show:

• Track Club Music Library

 

In this episode of Clipped, Eric explores the challenges of balancing parenting with podcasting and content creation. He shares actionable tips and strategies based on his own experiences, helping parents navigate the chaos of family life while staying consistent with their creative goals. Eric discusses time management, setting boundaries, and even how to reframe guilt into motivation for building something impactful.

Sponsor Alert:

Riverside sponsors this podcast. With Riverside you can create show notes, transcripts and sharable vertical video clips of your show with the click of a button. - https://riverside.fm

Enter promo code CLIPPED for 20% any individual plan.

Listeners will also learn how Eric involves his kids in the creative process, creating a unique opportunity for bonding and inspiration. Whether you’re juggling nap times or late-night recordings, this episode is packed with insights to help you make it all work.

What You’ll Learn:

• How Eric balances family life with podcasting goals
• His time management strategies for parents
• The importance of having a dedicated creative workspace
• How Eric reframes guilt to focus on creating for his family’s future
• Why involving kids in the creative process can be a game-changer

Follow & Engage:

• Follow Clipped on your favorite podcast platform.
• Share your thoughts in the Spotify Q&A section or leave a review!

In this episode of Clipped, Eric dives deep into the world of backlinks. Building on last week’s conversation with SEO expert Brandon Lebowitz, Eric unpacks the essentials of backlinks and their significance in boosting your content’s visibility online. 

Podcast Sponsor:

• Riverside.fm – Get AI-powered show notes, transcripts, and video clips. Use promo code CLIPPED at checkout for 20% off.

Episode Takeaways:

1. What is a backlink? – A simple explanation of how backlinks work as endorsements for your site.
2. Why are backlinks important? – Insights into how backlinks improve search engine rankings and drive traffic.
3. How to get more backlinks – Practical tips like being a guest on podcasts, creating shareable content, and reaching out for link exchanges.

Eric also shares why diversifying your content into audio, video, and written formats is crucial for creating an ecosystem that resonates with all types of audiences. If you’re looking to strengthen your SEO game, this episode is packed with actionable advice to get started.

What You’ll Learn in This Episode:

• Why backlinks act as a "vote of confidence" for Google and other search engines.
• The difference between high-value backlinks from big brands (like Nike) versus smaller sites.
• How backlinks directly impact your site’s traffic and ranking potential.
• Simple strategies to secure more backlinks: guest podcast appearances, shareable content, and link exchanges.
• The importance of repurposing content to create a diverse ecosystem for broader reach.

Connect with Eric:

• Homepage
• LinkedIn
• Blog
• YouTube
• Instagram

In this episode, Eric speaks with Brandon Lebowitz, founder of SEO Optimizers. Brandon has been optimizing websites since 2007, and his expertise spans across ranking on Google, building YouTube presence, understanding keywords, and more. 

They discuss how SEO has changed over the years, the impact of AI on search engine optimization, and the strategic value of content. 

Brandon shares practical tips to help you maximize visibility, including methods for keyword research, understanding alt text for images, and building authority through backlinks. 

He even touches on how file names for images, videos, and audio files can make a difference in rankings. 

Tune in for actionable insights into boosting your website’s search performance and expanding your digital reach.

Key Takeaways:

• What is SEO?

• SEO (Search Engine Optimization) is the process of ranking websites on search engines like Google to attract free traffic, avoiding the need for paid ads. While Google is the primary platform, SEO tactics can apply to other search engines and platforms like Amazon, Yelp, and YouTube.

• The Importance of Keyword Research

• Keywords are terms people type into search engines to find information. Brandon emphasizes using long-tail keywords (phrases with two or more words) because they typically attract users with a higher intent to purchase or engage. Using free tools like Google Keyword Planner helps to identify high-traffic keywords and tailor content accordingly.

• File Names and Alt Text

• To optimize multimedia files for search engines, Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files before uploading them. For images, adding relevant alt text (alternative text) enhances accessibility and searchability.

• SEO for YouTube

• With YouTube’s integration into Google’s ecosystem, optimizing YouTube videos is vital. Brandon recommends adding keywords to the video title, description, tags, and file name before uploading. Embedding YouTube videos on websites can boost views and is often more effective than linking.

• Adapting to AI in SEO

• AI tools like ChatGPT have transformed content creation and search behaviors, but Brandon highlights that Google prioritizes accuracy. While AI can help generate ideas, it’s essential to ensure information is accurate and beneficial for users to align with Google’s helpful content guidelines.

• Understanding Google’s E-E-A-T Guidelines

• Experience, Expertise, Authority, and Trust (E-E-A-T) are factors Google values for ranking. Websites, especially in fields like health or finance, should demonstrate these qualities through backlinks and authoritative content to build credibility.

• Social Media and Search Behavior Shifts

• Although some users are searching on platforms like Instagram and TikTok, Google remains the top choice for businesses like SEO. However, Brandon mentions that businesses should focus on the platforms where their audience is active and adjust accordingly.

Actionable Tips:

• Conduct Thorough Keyword Research: Use tools like Google Keyword Planner to identify high-traffic keywords, including variations in singular and plural forms.

• Optimize File Names and Alt Text: Name your image, video, and audio files with clear, relevant keywords. Use alt text for images to improve accessibility and help Google understand your content.

• Embed YouTube Videos: Embedding YouTube videos on your website, instead of just linking, boosts engagement and helps rank your videos better on YouTube.

• Test Content Formats: Experiment with different content formats (short-form, medium-form, long-form) on YouTube to see what resonates with your audience.

• Leverage AI Responsibly: Use AI tools for idea generation, but ensure content accuracy. Google's helpful content update rewards genuine, accurate information.

• Adhere to E-E-A-T Standards: Focus on building expertise, authority, and trust with quality backlinks and authoritative content.

You can find more about Brandon’s SEO strategies on his website, where he’s offering a free SEO analysis and additional resources.

Special Offer for Listeners: Brandon is providing a free website analysis for SEO insights. Head over to SEO Optimizers - Free SEO Gift to access this exclusive offer and other valuable SEO resources.

In this episode of CLIPPED, host Eric reveals a sneak peek of his latest tool, designed to simplify the often-tedious process of finding an available podcast name. Eric introduces listeners to the Podcast Name Availability Search Tool, which checks the availability of podcast names across Apple, Spotify, YouTube, and even URLs, all in one spot. Listen in for a special preview and learn how to use this tool and give feedback before its broader launch.

Sponsor Shoutout: Riverside.fm

Record, edit, create clips, and more with Riverside. Use promo code CLIPPED for 20% off any individual plan.

Podcast Name Availability Search Tool:

Created to help content creators check if their desired podcast name is available across key platforms in one simple search.

Aims to solve the hassle of manually checking Apple, Spotify, YouTube, and URLs.

Available on ThePodcastHaven.com right on the homepage.

How the Tool Works:

Type in your desired podcast name, and the tool will show if it’s available on Apple, Spotify, YouTube, and as a URL.

If your chosen name is taken, it suggests alternative options.

Users get three free searches; continued use requires a subscription to Eric’s email list.

Seeking Listener Feedback:

Eric invites listeners to be among the first to test the tool and provide feedback on functionality, ease of use, and any bugs or improvements.

Email feedback to Eric at [email protected].

Future Plans:

Eric plans to add Instagram, TikTok, and other social platform name checks to make it a comprehensive tool.

A larger promotional launch is expected once the tool is fully polished.

Connect with Eric:

• Email: [email protected]

• Website: ThePodcastHaven.com

Call to Action:

Check out the Podcast Name Availability Search Tool, give it a try, and share your feedback!

Thank you for tuning in to CLIPPED! Until next time, keep listening, keep engaging, and keep creating.

Remember to follow and subscribe for more episodes and tips on crushing your content goals.

 

Eric delves into the world of email newsletter providers and shares why he made the switch from Mailchimp to Beehive. If you're a creator, podcaster, business owner, or YouTuber looking to grow and monetize your content, this episode is packed with valuable insights just for you.

Eric discusses the critical importance of owning an email list as a direct pipeline to your audience, bypassing the limitations of social media algorithms. He shares his personal journey with Mailchimp, the challenges he faced in growing his subscriber base, and how Beehive's unique features like the Boost program and Ads Marketplace have revitalized his newsletter strategy. 

Whether you're just starting out or looking to enhance your current email marketing efforts, this episode offers practical tips on leveraging tools designed specifically for creators.

Episode Highlights:

• The necessity of an email newsletter for creators to build a direct relationship with their audience.

• Limitations of social media algorithms and how email newsletters can overcome them.

• Eric's experience with Mailchimp and the reasons it wasn't meeting his needs.

• Introduction to Beehive's Boost feature and how it aids in growing your subscriber list through strategic partnerships.

• Monetizing your newsletter with Beehive's Ads Marketplace and the potential revenue streams it opens up.

• The motivational impact of initial earnings and how it can fuel your growth strategy.

• Actionable tips for starting and growing your own email newsletter for sustained audience engagement.

Sponsor

This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. https://www.riverside.fm/?utm_campaign=campaign_4&utm_medium=affiliate&utm_source=rewardful&via=thepodcasthaven

Use promo code CLIPPED at checkout to get 20% off!

Resources

• Beehive: https://beehiiv.com

• Digital Creator Podcast by Dylan: https://podcast.dylanschmidt.com/?fathom=PodcastClick

Don't forget to follow to Clipped for more tips, resources, and insights to help you crush your online content goals. Keep listening, keep engaging, and keep creating!

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Listen To Past Episodes:

• How Jeff Umbro Built a Podcast Agency: The Journey Behind The Success of Podglomerate
• Hookergate Co-Creator Guy Kelly on Winning iHeartRadio’s Podcast Competition and Creating a True Crime Hit
• Unleash Your Creative Freedom: Content Strategies That Break the Mold

Connect With The Podcast Haven:

• The Podcast Haven Homepage 

• The Podcast Haven Blog

• YouTube

• Instagram

Welcome back to "Clipped," the podcast where your host Eric shares invaluable podcast production tips, resources, industry insights, and all the knowledge you need to make your podcasting journey smoother. In this episode, Eric delves into the exciting realm of AI and its transformative role in processing podcast audio.

Join Eric as he explores how AI-powered tools can elevate your audio quality from mediocre to professional studio standards. He discusses his personal philosophy on speech enhancement via AI, offering a balanced view of its advantages and potential pitfalls. Whether you're a novice podcaster or a seasoned pro, this episode provides practical tips to help you harness AI effectively without over-relying on it.

In This Episode, You'll Learn:

• Understanding AI Speech Enhancement Tools: How tools like Descript Studio Sound and Adobe Speech Enhancement can transform your audio quality.
• Pros of Using AI in Audio Processing: Discover how AI can save time, improve consistency, and lower the barrier to entry for podcasters without extensive audio engineering knowledge.
• Cons and Risks of Overprocessing: Learn about the dangers of over-reliance on AI, including unnatural sound quality and audio glitches.
• Striking the Right Balance: Tips on how to use AI as a helpful tool without letting it become a crutch, including recommended settings to avoid overprocessing.
• Practical Advice for Beginners and Pros: Whether you're new to AI or looking to refine your approach, get actionable insights tailored to your experience level.
• Eric's Personal Insights and Experiences: Hear real-world examples and lessons learned from Eric's own journey with AI in audio production.
• Call to Action for Experimentation: Encouragement to try out AI tools yourself, starting conservatively and adjusting to suit your unique needs.

Tune in to discover how AI can be a game-changer in your podcast production workflow when used thoughtfully and effectively. Don't forget to visit thepodcasthaven.com for more resources, tips, and over a hundred articles covering everything from equipment recommendations to audience growth strategies.

In this show, Eric engages in a detailed conversation with Jeff Umbro, the founder of Podglomerate, exploring Jeff's journey from aspiring writer to successful podcast agency owner. Eric highlights Jeff's New Hampshire roots, his unexpected path into entrepreneurship, and the serendipitous beginnings of Podglomerate.

Sponsor Alert:

This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.

Throughout the discussion, Jeff shares his passion for podcasts, detailing how his business model evolved over time and offering insights into different strategies for podcast production and promotion. Key topics covered include Jeff's experience with original content creation, Podglomerate’s wide-ranging services—spanning production, marketing, and monetization—and how he approaches collaborations with clients. Jeff emphasizes the significance of setting realistic podcasting goals, discussing both paid and organic marketing strategies. He wraps up by offering practical advice on podcast marketing tailored to various client goals, and reflects on the challenges and rewards of running a media company.

Episode Breakdown:

• 00:00 Introduction and Casual Setup
• 00:37 Guest Background and Early Career
• 04:01 Journey into Podcasting
• 07:12 Starting Podglomerate
• 11:12 Business Model Evolution
• 14:18 Clientele and Marketing Insights
• 18:46 Podcast Perspectives: A New Venture
• 19:12 Reflecting on Past Podcasting Experiences
• 20:10 The Evolution of Podcasting
• 23:24 Original Content vs. Client Shows
• 28:40 Marketing Strategies for Podcasts
• 32:49 The Importance of Realistic Goals
• 38:15 Final Thoughts and Contact Information

Connect With Podglomerate:

• Podglomerate Website
• Podglomerate LinkedIn
• Podglomerate Instagram
• Podglomerate YouTube

Connect With Jeff Umbro:

• Jeff's LinkedIn

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Connect With The Podcast Haven:

• The Podcast Haven Homepage 

• The Podcast Haven Blog

• YouTube

• Instagram