Online People Talking with Jen Barkan

#3 - Launching a Community on Trust with Whitney Ghere


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Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs and special guest Whitney Ghere an Online Sales Coordinator at Level Homes! The three discuss the interest rate buzz and how everyone is trying to navigate them and offer tips for the upcoming busy season. Whitney shares her recent success in a "coming-soon" community launch and gives insight into how she made it all possible. 


Word On The Street: Interest Rates! (04:47)

  • Jessie is hearing people talk about setting, goals, cleaning up their system, and how to navigate the new market.
  • Jen is hearing all about how to navigate the interest rates.
  • Whitney shares the tip "Don't let the interest rate hold your life hostage"



Topic Of Today: Launching a "Coming-Soon" Community (14:02)

  • The entire process must be built on trust. 
  • Nurture on a monthly bases at a minimum.
  • The organization process that Whitney created to keep everything moving forward.
  • The marketing team followed "Presale Without Fail" to a T.
  • Trickling out information to keep interest and create excitement!
  • Segment your leads in your CRM.
  • Use your face! Video will be more impactful than just an email.



Skills Check! (13:14)

  • Make sure you have the right rating! And three ratings when it comes to VIP response.
  • Treat "coming-soon" leads like regular leads!
  • Call leads sooner.
...more
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Online People Talking with Jen BarkanBy Jen Barkan

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