I live and breathe storytelling. This is because in all my years as a journalist and now as your chief LIGHTbeamer inside the Community, I have not seen anything quite as powerful as storytelling when it comes to connecting people, growing businesses, and inspiring an audience.

But as much as storytelling has become a real strategy these days, not everyone knows what to do with it. And a huge part of this is not knowing and understanding that storytelling is a journey – one that involves different stages.

Get all the links and resources at www.lightbeamers.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices