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#3 Market Intelligence for IP Experts
Why understanding your market is the foundation of successful business development
This third episode in our Personal Growth seriesโand part of the five-part Business Development video courseโfocuses on a critical but often overlooked skill: gathering and using market intelligence. For IP professionals aiming to position themselves strategically, understanding the dynamics of their target market is not a luxuryโitโs a necessity.
In just under 15 minutes, this episode offers practical guidance on how to identify relevant trends, observe client behavior, and assess competitor strategies. These insights form the basis for better positioning, more tailored service offerings, and stronger client engagement. Itโs about moving from guesswork to informed decision-makingโso your growth strategy is backed by facts, not assumptions.
Whether you're launching a new service or refining your current positioning, this episode gives you a smarter way to prepare your next move.
Show Notes:
๐ Why market intelligence is a crucial competitive edge for IP professionals today
๐ Link
๐ This video course shows how IP experts can turn thought leadership into real client relationships
๐ Link
๐ ๐ฑ ๐ฅ๐ฒ๐๐ผ๐๐ฟ๐ฐ๐ฒ ๐๐๐ฏ is a platform created by and for the IP community, offering practical tools and insights to help professionals grow their careers and strengthen their digital visibility
๐ Link
๐ ๐๐ฑ๐๐ฃ๐น๐ฒ๐ is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.
๐ Link
๐ Here you can find the newsletter ๐ฏ๐๐ฃ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฃ๐๐น๐๐ฒ which reports every 14 days on the most important news worldwide in IP and IP management:
๐ Link
๐ The newsletter ๐ฏ๐๐ฃ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฃ๐๐น๐๐ฒ also has an archive of all previous issues in which you can research topics, which you can find here:
๐ Link
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By IPBAยฎ Connect | Turning IP expert knowledge into visible impactWhy understanding your market is the foundation of successful business development
This third episode in our Personal Growth seriesโand part of the five-part Business Development video courseโfocuses on a critical but often overlooked skill: gathering and using market intelligence. For IP professionals aiming to position themselves strategically, understanding the dynamics of their target market is not a luxuryโitโs a necessity.
In just under 15 minutes, this episode offers practical guidance on how to identify relevant trends, observe client behavior, and assess competitor strategies. These insights form the basis for better positioning, more tailored service offerings, and stronger client engagement. Itโs about moving from guesswork to informed decision-makingโso your growth strategy is backed by facts, not assumptions.
Whether you're launching a new service or refining your current positioning, this episode gives you a smarter way to prepare your next move.
Show Notes:
๐ Why market intelligence is a crucial competitive edge for IP professionals today
๐ Link
๐ This video course shows how IP experts can turn thought leadership into real client relationships
๐ Link
๐ ๐ฑ ๐ฅ๐ฒ๐๐ผ๐๐ฟ๐ฐ๐ฒ ๐๐๐ฏ is a platform created by and for the IP community, offering practical tools and insights to help professionals grow their careers and strengthen their digital visibility
๐ Link
๐ ๐๐ฑ๐๐ฃ๐น๐ฒ๐ is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.
๐ Link
๐ Here you can find the newsletter ๐ฏ๐๐ฃ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฃ๐๐น๐๐ฒ which reports every 14 days on the most important news worldwide in IP and IP management:
๐ Link
๐ The newsletter ๐ฏ๐๐ฃ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฃ๐๐น๐๐ฒ also has an archive of all previous issues in which you can research topics, which you can find here:
๐ Link