The episode provides an extensive white paper on systematising referral marketing specifically for IP experts, acknowledging that while referrals are the most trusted route to new engagements in the field, they are often unsystematised. It asserts that due to the IP context, which includes confidentiality, conflict checks, and the need for proven expertise, reputation forms in closed circles where precision beats reach. The episode outlines core principles, such as being referable, not merely visible, and ensuring proof precedes advocacy, by engineering three levers: clear positioning, consistent proof assets, and structured relationship rituals. Finally, it presents the IP Subject Matter Expert Model as an operating system to build a credibility stack that makes expertise easy and safe for advocates to recommend, while offering practical steps and a checklist for implementation, focusing on measuring metrics like referral velocity and conversion rates.

Show Notes

📌 Here you can download the white paper on referral marketing for IP experts from the 📝IP Business Academy Blog

📌 Here you will find an overview of the exchange of experiences at Weickmann and Weickmann on digital business development for IP experts with all presentations, slides, and contributions:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub:

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

The episode explains why scale-ups must shift from ad-hoc IP management to a continuous IP management system that grows with the company. It highlights the common gap between rapid technological expansion and insufficient internal IP processes, which leads to missed patenting opportunities, know-how leakage and unnecessary infringement risks. It describes how continuous IP management embeds invention disclosure, documentation and protectability checks into regular development cycles, supported by clear roles and communication between engineering, management and IP/legal teams. The episode shows how linking IP assets to product features and business goals strengthens investor confidence. Finally, it illustrates these principles with case studies such as Graphcore, Lumicks and Skeleton Technologies, showing how strong, systematic IP management directly shapes partnerships and competitive positioning.

Show Notes

📌 Here you can find the page on IP management for scale-ups by IP Subject Matter Expert Volker Tillmann on the digital IP Lexicon 🧭dIPlex:

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub:

📌 Here you can find IP Subject Matter Expert Volker Tillmann on LinkedIn:

The episode provides an extensive white paper on the strategic necessity of personal and expert branding for professionals in the IP field. It explains that traditional methods of gaining recognition are no longer sufficient, emphasising the critical role of digital visibility and a strong online presence for building client trust and market differentiation. The episode outlines core principles for successful branding, including authenticity, focus, and consistency, and details various digital channels and content formats, such as LinkedIn, expert blogs, and webinars. Furthermore, it introduces the IP Subject Matter Expert Model facilitated by the IPBA Connect platform, which offers a structured ecosystem to help IP professionals manage their digital footprint, systematically grow their reputation, and translate visibility into measurable business development outcomes.

Show Notes

📌 Here you can download the white paper on personal and expert branding for IP experts from the** 📝IP Business Academy Blog**

📌 Here you will find an overview of the exchange of experiences at Weickmann and Weickmann on digital business development for IP experts with all presentations, slides, and contributions:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

This episode provides an extensive overview of the complex regulatory environment surrounding (IP licensing transactions, arguing that these deals must be managed with an integrated view of finance, law, and international policy to create sustainable value. It details the critical importance of understanding tax implications, including withholding taxes and transfer pricing, and complying with stringent competition law and antitrust considerations to avoid market partitioning or price fixing. Furthermore, the episode addresses the necessity of correct accounting treatment and revenue recognition according to standards like IFRS and US GAAP, alongside ensuring compliance with crucial export control and sanctions regulations. Finally, it stresses that effective governance and compliance infrastructure are not merely a burden but a strategic driver for unlocking the full financial potential of IP assets.

Show Notes

📌 Here you can find the page on smart IP licensing models by IP Subject Matter Expert Andreas Jacob on the digital IP Lexicon 🧭dIPlex:

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱Resource Hub:

📌 Here you can find IP Subject Matter Expert Andreas Jacob on LinkedIn:

This episode gives an overview to litigation of trade secrets, which focuses on the legal protection of confidential business information. The episode establishes that trade secrets are often a company's most valuable IP, distinguished from patents and trademarks because their protection depends on active management rather than public registration. The core topic is trade secret litigation, which is presented as an essential legal mechanism for defending these assets against theft, misappropriation, and unauthorised disclosure, thereby safeguarding a company's innovation and market position. The episode also highlights related topics, such as the three-part test for defining a trade secret, legal options from theft to court, and the importance of legally compliant documentation, with further sources including guidance from WIPO and discussions on EU litigation trends.

Show Notes

📌 Here you can find the page on litigation of trade secrets by IP Subject Matter Expert Dr. Axel Oldekop on the digital IP Lexicon 🧭dIPlex:

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub:

📌 Here you can find IP Subject Matter Expert Dr. Axel Oldekop on LinkedIn:

Most companies create IP to support their own products—not to license it out. Yet, as Sonja London, Founder of Fearless IP and former President of LES International, explains, out-licensing can become a powerful growth lever when timing, value, and culture align. In this episode, we explore her pragmatic framework for identifying out-licensing opportunities hidden in your own portfolio: technologies tied to discontinued products, internal tools with external relevance, or assets that no longer fit your core strategy. Sonja’s four tests—value, transferability, usability, and protection—help decide what’s truly licensable. We also look at how organizational culture and enforcement posture shape your licensing outcomes. The key message: monetization doesn’t happen by accident. Out-licensing, done with intention, can turn overlooked IP into both revenue and relationships—and redefine how your organization creates long-term value.

Show Notes

📌 Here you can find IP Subject Matter Expert Sonja London on LinkedIn:

Operational IP management is presented as a vital discipline for industrial companies facing today’s fast-paced and competitive markets. Unlike traditional IP approaches that focus mainly on legal aspects, this concept integrates IP decisions directly into daily business processes, product development, and corporate strategy. It stresses the importance of protecting inventions early to safeguard product features and reduce legal risks across the product lifecycle. The approach also recognises the challenge of managing large IP portfolios and calls for regular reviews and a strategic focus to ensure commercial value. By embedding IP considerations into operational workflows, companies can align innovation with protection, turning intellectual property into a driver of competitiveness rather than a separate legal task. Ultimately, operational IP management makes IP a natural part of industrial practice, supporting sustainable growth, innovation, and stronger positioning in global markets.

Show Notes

📌Here you find the digital IP lexicon 🔗𝗱𝗜𝗣𝗹𝗲𝘅 page about design protection by Subject Matter Expert Per Wendin

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 🔗𝗱𝗜𝗣𝗹𝗲𝘅 is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Browse through the topics or look for a specific answer and an expert for your questions.

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub:

📌 Here you can find IP Subject Matter Expert Per Wendin on LinkedIn:

This sector, encompassing biotechnology, pharmaceuticals, and medical devices, faces high development costs, long timelines, and significant risks when bringing innovations to market. Patents offer a limited-time monopoly, allowing companies to recoup massive research and development investments and fund future discoveries. This episode underscores how IP acts as the economic engine for this industry, encouraging innovation and attracting necessary investment.

Show Notes

📌 Please note the current **Call for Subject Matter Experts **for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub:

📌 Here you can find IP Subject Matter Expert Dr. Christian Heubeck on LinkedIn:

Design rights protect the visual features of products, including shape, pattern, colour, and texture. They can apply to an entire product, specific parts, or fine details, depending on business strategy. Efficient options for registration include the EU’s Registered Community Design (RCD) and the Hague System for international coverage, offering cost-effective protection. To build a stronger framework, design rights are most effective when combined with other IP rights such as trademarks, patents, and copyrights, creating layered protection and reinforcing brand value. To qualify, a design must meet two essential criteria: novelty, meaning it has not been disclosed before, and individual character, meaning it creates a distinct overall impression compared to earlier designs. By aligning these principles, businesses can secure the aesthetic appeal of their innovations while positioning themselves competitively in the market through a comprehensive IP strategy.

Show Notes

📌 Here you find the digital IP lexicon 🔗**dIPlex **page about design protection by IP Subject Matter Expert Malgorzata Zyla

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 which reports every 14 days on the most important news worldwide in IP and IP management:

📌 The newsletter 🎯𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝘂𝗹𝘀𝗲 also has an archive of all previous issues in which you can research topics, which you can find here:

📌 In the 🔎𝗜𝗣 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub:

📌 Here you can find IP Subject Matter Expert Malgorzata Zyla on LinkedIn:

This episode explains how optimising IP processes is essential for reducing risks, such as inadvertent infringement, and for enhancing the strategic use of IP assets, like through licensing opportunities. The episode further highlight how digital IP tools can significantly improve the efficiency of these processes, offering benefits such as centralised data management, improved cost tracking, insightful reporting, and consistent workflow management. Ultimately, Martin argues that proactive and streamlined IP management transforms IP from a mere legal concept into a dynamic business tool that drives innovation, secures market position, and fosters long-term growth and financial prosperity.

Show Notes

📌 🔗**dIPlex **is your digital IP lexicon. As a global IP knowledge hub, it helps you with all questions about IP and IP management. Here you can find Max Martin Feuckers dIPlex page on IP process management

📌 Please note the current Call for Subject Matter Experts for the IP Business Academy 2025:

📌 Here you can find the newsletter 🎯IP Management Pulse which reports every 14 days on the most important news worldwide in IP and IP management:

📌 The newsletter 🎯IP Management Pulse also has an archive of all previous issues in which you can research topics, which you can find here:

📌 In the 🔎IP Management Glossary you will find all the important terms of IP management explained in detail including audio summaries for each term:

📌 If you would like to learn more about personal growth topics for IP experts such as digital marketing, business development, etc., then visit our 🌱 Resource Hub:

📌 Here you can find IP Subject Matter Expert Max Martin Feucker on LinkedIn: