Why understanding your market is the foundation of successful business development

This third episode in our Personal Growth series—and part of the five-part Business Development video course—focuses on a critical but often overlooked skill: gathering and using market intelligence. For IP professionals aiming to position themselves strategically, understanding the dynamics of their target market is not a luxury—it’s a necessity.

In just under 15 minutes, this episode offers practical guidance on how to identify relevant trends, observe client behavior, and assess competitor strategies. These insights form the basis for better positioning, more tailored service offerings, and stronger client engagement. It’s about moving from guesswork to informed decision-making—so your growth strategy is backed by facts, not assumptions.

Whether you're launching a new service or refining your current positioning, this episode gives you a smarter way to prepare your next move.