Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fluff of “impressions” and “likes,” and zero in on the metrics that mean actual revenue.

Brew up a cup and find out:

• Which 2% vs. 70% ratio sums up why paid ads alone aren’t enough
• Why that 3% website conversion goal can change how you see your traffic
• How to set up a simple dashboard to track, optimize, and crush your revenue targets

Ready to ditch the vanity metrics and embrace real ROI? Grab your coffee, hit play, and visit GoodAgency.com for resources that help you measure what matters—and convert more leads into paying customers. Cheers!