Activity doesn’t equal pipeline. And pipeline doesn’t always equal profit.

Leslie Venetz, sales leader, creator, and author of the upcoming book Profit Generating Pipeline, joined us to flip the script on pipeline development.

Learn how to manage your territory like a mini-CEO, craft sales messaging that sparks two-way conversations, and lead meetings so valuable your prospects would pay to be in them.

If you're ready to ditch the “just hit your KPIs” mindset and build a territory strategy that converts? This one’s for you.

You'll Learn:

• How to create a “CEO of Territory” mindset
• Ways to craft messaging that invites conversation
• How to run meetings your buyers want to attend

The Speakers:

Will Aitken and Leslie Venetz

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