Outbound doesn’t have to be a guessing game. With the right AI and data-enrichment tools, you can build lists that are precise, campaigns that are scalable, and pipelines that actually produce revenue.

Learn how to use platforms to move from a blank slate to a high-performing outbound system. We covered the targeting signals that matter most, how to layer in data for richer insights, and the workflows that make campaigns repeatable and reliable.

Expect a clear, tactical walkthrough of how to sharpen your targeting, enrich your lists, and measure the metrics that show whether your outbound motion is working, so you can avoid wasted outreach and double down on what drives results.

• How to build a scalable outbound engine from scratch using AI and data-enrichment tools
• The exact signals and data layers that make outreach precise and relevant
• The key metrics that show if targeting is working and how to refine campaigns for better results

The Speakers:

Jed Mahrle and Kellen Casebeer

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Thank you to our sponsors: ZoomInfo

Most outreach today still feels lazy. Dropping a prospect’s name or title might look like personalization, but it doesn’t show you actually understand them and modern buyers tune it out instantly.

Tom Alaimo showed you how to move beyond surface-level touches to outreach that feels earned. Learn how to spot the difference between basic personalization and true relevance, and how to lead with context that matters: recent company moves, industry shifts, or public signals that make your message stick.

Tom also shared his simple framework for context-first messaging, along with real examples across email, LinkedIn, and voicemail.

If your prospecting feels ignored, this show gives you the structure and inspiration to craft messages that connect and convert. 

• Why surface-level personalization falls flat in today’s market
• How to turn contextual insights into messaging that earns attention
• A repeatable framework for writing context-first outreach across channels

The Speakers:

James Buckley and Tom Alaimo

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Too many teams treat deal qualification like a checkbox exercise. They follow a “proven process” that looks good on paper but still leads to bloated pipelines, wasted time, and disappointing close rates.

Marcus Chan reframed qualification as a dynamic skill, not a rigid step. Watch and learn why strong qualification saves reps time, margin, and credibility, and how to use it as your first real line of defense against bad deals.

He also walked through practical frameworks like BANT, MEDDICC, and CHAMP, not as rules to memorize, but as guides to help you run better conversations.

Leave knowing exactly what questions to ask, what red flags to watch for, and how to qualify in a way that earns buyer trust.

• Why most “proven processes” fail to deliver quality deals
• How to use frameworks as guides, not crutches
• A consultative approach to qualification that builds credibility and momentum

The Speakers:

James Buckley and Marcus Chan

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Thank you to our sponsors: ZoomInfo and People.ai

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A lot of cold calls fail in the first 7 seconds. A long-winded intro, robotic tone, or generic opener can lose your prospect before you even get started.

Ivan Baranenko broke down the art and science of cold call openers. Watch and learn how preparation, tone, and word choice set the stage for success, and why the way you start the call often matters more than the script that follows.

He shared his proven opener styles, from value-first to direct and conversational, along with examples and roleplays that show how to keep prospects engaged from the very first moment. 

• How to prepare for calls so your openers feel confident and relevant
• The tonality, pace, and energy shifts that make prospects want to listen
• Proven opener styles you can adapt and test in your own calls

The Speakers:

James Buckley and Ivan Baranenko

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Thank you to our sponsors: Gong

Most cold email subject lines never get a chance, they’re too long, too clever, or too disconnected from the message inside. The result? Low open rates and even lower reply rates.

Monika Grycz went over what’s broken in the way most sellers write subject lines and share the simple, proven tactics her team uses to send 12 million emails a year with results.

Watch and learn why boring often beats “creative,” how to keep subject lines clear and self-evident, and the exact structures that get buyers to open instead of ignore.

We also ran a subject line workshop where Monika showed you how to adapt winning formulas by persona or industry, and shared real-world examples you can test immediately.

• Why most cold email subject lines fail (and what to avoid)
• Best practices for writing short, clear, self-evident subject lines
• Proven subject line templates and examples you can use right away

The Speakers:

James Buckley and Monika Grycz

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Thank you to our sponsors: Gong

Many reps eps treat AI prompts like trial and error, type something in, hope for a usable output, then waste time tweaking. But when you approach prompting with structure, you get repeatable results that actually move the needle.

We broke down how to build and apply proven prompt frameworks designed for sellers. See real examples of prompts that consistently surface insights, generate stronger messaging, and save hours of manual effort.

More importantly, learn how to adapt these frameworks into your daily workflow so you can spend less time fighting with AI and more time booking meetings. 

• Why prompt frameworks beat one-off, random prompting
• How to build and apply repeatable frameworks (with live examples)
• Everyday AI workflows sellers can use to book more meetings

The Speakers:

Jed Mahrle and Matthew Putnam

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Thank you to our sponsors: Gong

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AI might dominate the conversation right now, but the truth is this: effective outbound still comes down to fundamentals, creativity, and human connection.

Anthony Natoli shared how to build multi-channel outreach sequences that cut through the noise without relying on AI. You’ll see how to combine email, LinkedIn, phone, and more into a repeatable playbook that creates real conversations instead of burnout.

We also broke down how to adjust your messaging by channel, keep follow-ups fresh, and use persistence as a relationship-building tool rather than a spam tactic.

Whether you’re an SDR, AE, or sales leader, this show will help you refresh your outbound strategy with approaches that resonate today.

• How to structure multi-channel sequences that balance consistency, timing, and creativity
• Messaging techniques that fit each channel and feel human, not robotic
• Follow-up strategies that build relationships and drive responses over time

The Speakers:

Will Aitken and Anthony Natoli

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Thank you to our sponsors: ZoomInfo

Cold calling isn’t dead. But if you’re still doing it like it’s 2015, your results will be.

Ronen Pessar broke down what’s broken with traditional cold calling and what top reps are doing differently to break through.

Learn how to open calls with trust, not pressure, navigate one-word answers without panic, and reverse-engineer your daily activity to consistently generate real conversations that convert.

This is about more than tactics. It’s about rewiring your habits to compete in a sales environment where every channel is crowded and attention is hard to earn.

• How to open calls in a way that builds curiosity and earns respect
• Techniques to move past short, dismissive replies without getting rattled
• A framework to diagnose your cold calls and identify exactly where you're falling short

The Speakers:

Will Aitken and Ronen Pessar

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Thank you to our sponsors: Lusha

Using AI for optimizing cold emails can be beneficial if you know how to do it right.

Aaron Reeves shared the exact prompts, frameworks, and QA tips he uses to speed up research, build sequences in minutes, and keep every cold email personal.

Get real examples you can copy, learn how to avoid the “AI feel” that kills replies, and leave with ready-to-use workflows you can plug into your process the same day. 

• How to use AI for account research
• Tactics to build cold email sequences using AI
• Common AI cold email pitfalls to avoid

The Speakers:

Jed Mahrle and Aaron Reeves

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Thank you to our sponsors: ZoomInfo and Skrapp

Prospecting looks different in 2025 but the fundamentals still matter.

Learn exactly which prospecting tactics are still driving results today, which outdated approaches to drop, and how to use AI to work faster without losing the human touch.

We covered what’s working across cold calling, multi-channel outreach, and targeted personalization, then showed you how to pair those tactics with AI tools that speed up research, surface insights, and help you create more relevant messaging.

Leave knowing how to build a modern prospecting workflow that saves time, keeps your outreach fresh, and helps you connect with more buyers without relying on overused templates or outdated playbooks.

• Prospecting tactics that still work in 2025 (and what to stop doing)
• How to use AI to research, personalize, and scale outreach effectively
• How to build a modern, multi-channel prospecting workflow that connects with today’s buyers

The Speakers:

Jason Bay, Leslie Douglas, and Leslie Venetz

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Thank you to our sponsors: ZoomInfo and Sales Assembly