Cold calls can go sideways fast, but top SDRs don’t panic, they pivot.

Mesha Wright joined us for a high-energy, session where we spin the Cold Call Roulette wheel and drop into real scenarios: surprise objections, new personas, tricky moments like pricing or the close.

See exactly how to reframe pushback, match tone to ease tension, and reset permission when the conversation derails.

Walk away with a repeatable playbook to handle cold call chaos, with creativity, control, and zero scripts.

• How to reframe objections in real time
• Tone techniques to build instant trust
• Permission resets that steer calls back

The Speakers:

Will Aitken and Mesha Wright

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Is AI actually helping your cold outreach or just making it faster and more generic?

Most reps either avoid AI or copy its output word for word.

Jason Bay showed how to take a smarter approach by collaborating with AI to write cold emails that feel relevant and drive real replies.

He walked through how to give AI the right context, use proven prompting strategies, and refine the output into high-converting messages. See a real-time breakdown of how to build a cold email from start to finish using AI.

• A simple framework to prompt AI for better cold emails
• Tips for combining persona research with AI-generated content
• Editing strategies that make messages feel personal

The Speakers:

James Buckley and Jason Bay

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Sending cold emails without a real strategy? That’s why they’re not landing.

Jed Mahrle and Patrick Spychalski show how to stop treating outbound like a to-do list and start thinking like a campaign strategist.

Get a repeatable structure for building your own campaign brief, including the key questions every seller should ask before hitting send.

• How to map campaigns with intent, not guesswork
• What messaging themes drive action across every touch
• 4 steps for an outbound campaign that drives more replies

The Speakers:

Leslie Douglas, Jed Mahrle and Patrick Spychalski

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Outbound isn’t broken, it’s just outdated.

Felix Frank shared the exact playbooks top outbound teams are using to scale pipeline with lean teams.

Learn how to build highly qualified, signal-based lead lists, write emails that actually convert (and hit the inbox), and run multi-channel outreach that gets replies.

We also showed you how to tie it all together with automation workflows to save hours every week.

• How to build qualified and signal-based lead lists
• How to land high-converting emails in the inbox
• Ways to run hyper-effective multi-channel outreach
• How to automate your entire sales workflow

The Speakers:

Jed Mahrle and Felix Frank

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Most reps wait too long or reach out too soon.

But Chris Cozzolino has a better solution, let engagement lead the way. He joined us to show how LinkedIn likes, comments, and content can signal the right time to start a conversation.

Learn how to track activity, spot intent, and send messages that actually land. Chris walked through his exact approach, including before/after examples and tactical prompts you can steal. 

• What engagement signals to monitor
• How to write messages based on content interaction
• Why targeting active users lead to better conversion rates

The Speakers:

James Buckley and Chris Cozzolino

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Social selling isn’t just posting content or chasing engagement. If your LinkedIn strategy stops at vanity metrics, you're leaving pipeline on the table.

Darren McKee, known for turning scrolls into sales, breaks down what actual social selling looks like. We talked DM scripts, timing, tone, and how to move from comments to booked meetings.

Walk away with tactical moves to connect with your ICP, start real convos, and turn your presence into pipeline. 

• Mistakes that damage your social selling strategy
• How to turn engagement into meetings
• Scripts + timing to move from DM to deal

The Speakers:

James Buckley and Darren McKee

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Think discovery starts on the first call? You’ve already fallen behind.

Top reps know the real work starts before the meeting ever gets booked.

Andrew Barbuto shows how deep customer research becomes your unfair advantage, helping you personalize outreach, preempt objections, and build trust faster than your competitors.

Walk away with practical strategies to uncover insights, turn them into relevance, and use AI to make it all scalable (without sounding like a robot).

• Where to find research gold beyond LinkedIn
• How to make outreach feel 1:1, not 1:many
• AI prompts to speed up research and still sound human

The Speakers:

James Buckley and Andrew Barbuto

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Sales reps are using AI to practice cold calls on their own time, without a roleplay partner.

We demoed how to simulate full sales conversations with tools like ChatGPT, and teach you how to use prompting techniques to refine your pitch, objection handling, and tonality.

It’s like having a 24/7 sales coach at your fingertips.

• How AI tools are becoming go-to practice partners
• How to prompt AI to play a prospect, handle objections, and give feedback
• Learn how to write better prompts

The Speakers:

Jed Mahrle and Thibaut Souyris

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Your cold call seems to be going well, but then your prospect throws an objection.

You stumble. The call goes cold.

Eoin Murphy joined us for a live game of Objection Jenga, where no prep is allowed and every response is off the cuff.

From “just send me an email” to “we already have a tool for that,” the objections got pulled at random and our guest responded on the spot. Then he broke down why his responses worked so you can build your own confident, go-to objection playbook.

Walk away with tone tips, talk tracks, and tactical ways to stay calm under pressure, even when the pushback stacks up.

• How to stay grounded when objections fly
• What to say next (without getting defensive)
• A framework to handle anything, unscripted

The Speakers:

Leslie Douglas and Eoin Murphy

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Most reps focus on what to say, not how they sound saying it. But your tone tells prospects more than your words ever could.

Ronen Pessar gave a deep dive into cold call tonality. You’ll learn how to control the energy of a call, make a better first impression, and respond to objections with confidence.

He showed how to make tone your secret weapon, with live demos and real talk tracks that highlight what actually works.

Walk away with tone tips, objection strategies, and the confidence to sound like a pro, even when the pressure’s on.

• Why tone beats words on cold calls
• How to control your tone in the first 7 seconds
• Voice tactics for questions and objections

The Speakers:

James Buckley and Ronen Pessar

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