Craftsman Founder with Lucas Carlson and Eliot Peper

#3 Michelle Miller, How to Raise Venture Capital for a Novel

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If you got a Stanford MBA and then worked as an investment banker... what would be your next career move? Michelle Miller decided to write a novel called The Underwriting. But she didn't just write a novel and hope to get traditionally published, she treated her novel as a startup. She raised investment, secured brand sponsorships, created screen savers and playlists, made a video trailer and serialized her novel (a modern Charles Dickens). This week, I interviewed Michelle in the Craftsman Founder Podcast and ask a bunch of questions:

  • Tell us about your background
  • What is The Underwriting?
  • What’s worked and what hasn’t worked well in promoting your novel?
  • With your Stanford MBA and then investment banking background, how is writing a novel like doing a startup?
  • What can entrepreneurs learn from authors and vise-versa?
  • How does an author promote and do marketing for her work today?
  • Are you a plotter or a pantser?
  • What writing apps do you use?
  • Who inspires you?
  • Have you considered traditional publishing?
  • What attracted you to self-publishing?
  • Is fiction a viable investment for venture capitalists?
  • Should more fiction authors consider trying to raise venture capital for their novels?
  • What do you like best about writing?
  • So what’s next for the Underwriting?
    • ...more
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    Craftsman Founder with Lucas Carlson and Eliot PeperBy Lucas Carlson Interviews Entrepreneurs, Venture Capitalists, Bestselling Authors like Andy Weir, David S Rose, Tucker Max, Espree Devora, Neil Patel, Hiten Shah, Michelle Miller and More
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