Before you even think about growth at Walmart, you have to prove you can execute. 

8th & Walton's Sean Presley explains why operational excellence, especially OTIF (On Time In Full) and in-stock performance, is non-negotiable heading into a line review.

Preparing for a Walmart line review? It’s not just about showing your numbers—it’s about telling the story behind them. In this conversation, Sean Presley of 8th & Walton explains why metrics like units per store per week and total sales are only the starting point. Walmart merchants already have access to the data—what they need from suppliers is context, insight, and a clear narrative that connects the dots.

If your Walmart brand shop just looks like a product dump… you’re missing a huge opportunity. The best part? Fixing it costs nothing. 8th & Walton's Sarah Shaddy explains how.

In this 3-Minute Insights, 8th & Walton’s Sarah Shaddy breaks down simple but effective Walmart SEO best practices that can improve your product’s organic ranking.

Learn how to balance keyword optimization with shopper-friendly content, avoid common mistakes like keyword stuffing, and make the most of your product titles, key features, and descriptions. If you’re looking to boost visibility and conversions on Walmart.com, this is a must-watch.

Free Walmart.com Image Fixes That Boost PDP Conversion 8th & Walton's Sarah Shaddy shares free ways suppliers can optimize Walmart.com product detail pages through better imagery. 

8th & Walton's Terry Clear discusses how Walmart suppliers should adjust inventory and forecasting to ensure compliance and strong sales.

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Lainie: The latest frontier in the battle between Walmart and Amazon appears to be rural area delivery speeds. How should Walmart suppliers adjust inventory and forecasting as rural demand grows and delivery speeds increase?

Terry: It really comes down to making sure you have the right items in the right stores, because for Walmart, these rural deliveries are going to come from stores in the area. So, to get quick rural delivery, you need to make sure you have the right items in the right stores. Clearly, some items sell across the spectrum. They sell everywhere. But if you have items that do better in rural markets, make sure you have those items in the store and on the mod. Okay. And that’s a conversation to have with the buyer. It’s always been about getting the right items in the right location.

Lainie: So, you would recommend that be a topic brought up between the supplier and the buyer?

Terry: Absolutely. A lot of times, suppliers think that they want their product in all stores. Well, maybe your product shouldn’t be in all stores, because we don’t want to sell beachwear in Wyoming, and we don’t want to sell snow shovels in Florida. So it’s not about all stores; it’s about the right stores. So know where your product sells, know the demand, and that’s the conversation to have with the buyer.

Lainie: What does Walmart’s store-based fulfillment model mean for suppliers when you compare it to Amazon’s micro-hub approach?

Terry: It goes back to making sure you have, on the Walmart side, the items in the stores that are going to fulfill those rural orders. Now, Amazon has a little bit different approach to how they’re going to forward-deploy inventory to serve those rural markets.But again, for both companies, it goes down to what the demand is going to be for items in these rural markets and how they can make sure they have, for Walmart, items in those stores and, for Amazon, items in their micro-fulfillment centers.Are you a Walmart Supplier? Get in touch to schedule a free consultation:

Lainie: Where do you see the biggest opportunity for suppliers in the $1 trillion rural market over the next few years?

Terry: It’s really market availability and velocity. So both Walmart and Amazon will continuously adjust their holdings based on item velocity. Space is too precious to waste on items not moving. Whether you’re fulfilling through Walmart and putting items in stores that can be fulfilled into the rural market, or at Amazon, you’re going to have items in their micro-fulfillment centers that are going to serve these rural markets. Neither one of those companies wants to have products in there that just collect dust. So let’s get the right items that are going to have the right velocity to serve the customers.

8th & Walton's Terry Clear explains that consumers are demanding more transparency about ingredients and nutrition. He encourages suppliers, especially in private label, to go beyond minimum FDA label requirements by leaning into clearer, front-of-pack communication.

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8th & Walton's Terry Clear discusses Walmart’s packaging overhaul of its Great Value brand as part of a broader push into private brands, alongside the rollout of bettergoods.

8th & Walton's Terry Clear explains how Walmart’s store-based marketplace fulfillment will impact Walmart suppliers.

8th & Walton's Heather Reid explains what happens when Walmart's system can't auto-match your invoice to a purchase order and receiving data. When the three-way match fails, your invoice enters research mode in APIS (Walmart’s Accounts Payable Inquiry System), requiring a human to perform a manual reconciliation.