Doesn't it seem like everyone today is coming to you for ideas? It doesn't matter if you're in marketing or public relations or in content creation and strategy (like me), people ranging from your clients to your staff, to your boss, to members of your audience are wringing your brain dry for solutions and "unique ideas".  And it can get tiring. But here's something you may not know - the best ideas often don't come to you through "aha" moments. People like me who need to generate ideas for a living almost always use ideation techniques to spark ideas in a thoughtful and methodical way. In this ep, I'm going to share with you the one technique that has served me well for over 20 years. I think you'll find it useful for any kind of brainstorm.