Straight To The Cor podcast

In this ep, learn about the one ideation technique that has served me well for over 20 years -- it's simple and can help you generate some of your best ideas yet.

It's the wisdom of today - if you want to build brand visibility and credibility, you're going to have to be willing to put yourself out there on the media scene. 

But what this millennial boss says might surprise you. Rachel Lim, the founder and co-CEO of Singapore-born fashion brand, Love Bonito, talks about her 10-year business journey and ruminates on how much her personal branding has impacted that of her business.

More than a few business owners have asked me what content marketing is. And in almost all the cases, they gave me less than a minute to explain it!

Most of them seemed to get it in 60 seconds, so I've assume my explanations were clear and succinct, and good enough to share with you right here.  

For all of you still stumped by what content marketing is about, this Podcast will explain it in just one minute.

Toying with the idea of authoring a kids' book? The guest of this episode took the plunge and she says, anyone can do it as long as you get a few things right. All the advice and courage you need is right here in this episode!

When the CEOs of some of the world's largest companies are finding ways to connect with audiences on social media networks, can you afford to eschew these marketing channels today?  

Some people (in Asia, in particular) worry about coming across as attention-grabbing and are quick to confuse social visibility with social celebrity. The former is what C-suites should aim for today and you can get there without having to put yourself front and centre of your social media efforts. Tune in to find out how.

For real, some media and marketing companies don't even get what content marketing is, so don't worry if you're trying to wrap your head around it. It's an approach that goes against marketing instincts because essentially it's saying, market your product without talking about your product. WHAT?! Tune in to get what content marketing is in 3 minutes.

This is for the content creator whose brain feels wrung dry. There's no such thing as a boring brand but we get it, the struggle is real. Tune in for a quick lesson on how to create topics around your product or service, no matter how dry you think it is, that you can talk about on your platforms.

Get concise advice on marketing, media, and how to create impactful content with these quick episodes designed for the busy entrepreneur or marketing executive.