It's the wisdom of today - if you want to build brand visibility and credibility, you're going to have to be willing to put yourself out there on the media scene.  But what this millennial boss says might surprise you. Rachel Lim, the founder and co-CEO of Singapore-born fashion brand, Love Bonito, talks about her 10-year business journey and ruminates on how much her personal branding has impacted that of her business. 

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