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It seems like everywhere we look, dated brands are making a comeback. From TV show reboots with 80’s themed storylines to defunct fashion labels, the once-forgotten are culturally hip again. In this episode, we discuss the power of nostalgia and how companies can use our affection for the past to their advantage.
By Peter Huang and Gisella TanIt seems like everywhere we look, dated brands are making a comeback. From TV show reboots with 80’s themed storylines to defunct fashion labels, the once-forgotten are culturally hip again. In this episode, we discuss the power of nostalgia and how companies can use our affection for the past to their advantage.