Marketing Humanity

#3: Nostalgia: a blast from the past


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It seems like everywhere we look, dated brands are making a comeback. From TV show reboots with 80’s themed storylines to defunct fashion labels, the once-forgotten are culturally hip again. In this episode, we discuss the power of nostalgia and how companies can use our affection for the past to their advantage.

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Marketing HumanityBy Peter Huang and Gisella Tan