In this episode, we discuss owning your digital assets. So many people take the time to secure their homes, their offices, cars and their businesses but don’t secure their digital assets, which in today's online business environment can be even more important.

Resources for this Episode

A Google Sheets Template for recording all your digital assets VIEW HERE

Darryl: Welcome to My Bloody Website. The show where we talk all things online, for small and medium business owners, or executives, who still refer to their bloody website. I'm your cohost, Darryl King.

Edmund: And I'm Edmund Pelgen.

Darryl: Okay. Welcome Ed. Episode Three. Here we go. Three times in, we're still coming back. That's pretty good. Now, let's hope we keep getting more people that are signing up. Thanks to the people who are subscribing, we really appreciate it. Episode Three: Owning Your Digital Assets.-

Edmund: Excellent.

Darryl: -Well, I talked about this last week in the episode, and I'm probably going to end up on a little bit of a rant. This is a lecture for all you naughty business owners that don't respect your business enough to keep it secure. I used an analogy in the previous episode, I think it was last week, about if you had a physical office, or store, or warehouse, whatever it is your business is about. And if you work in a business, this still relates to you even if it's your home, if you work from home, as many people do. You don't go out ... Well, you don't in this day and age. You don't go out and leave the house wide open. You don't hand out keys, all the way around the street.

You go down to get milk and you go to the shop, "Oh, by the way here's a key. Drop some milk in. Just keep the key you know. That's fine." This digital assets are the things that ... And maybe we should define what that is.

Edmund: Yeah.

Darryl: Is that the other things that a business owns and uses online. So you don't necessarily own Facebook, but you have an account that your credentials "own", in quotes, and that allow you to access it, and post, and do everything that's on there.

Another asset is your website. Another asset is your domain name or names. Then you rent other parts of the asset chain if you want to call it [inaudible 00:01:51]. I rent up from a hosting company and that's where my website and email lives. Right?

My email accounts are an asset and if they are associated to my business domain, I don't just hand them out. I don't just give them willy-nilly, everybody in the neighbourhood. "Oh yeah, yeah, yeah. You can just have you know Fred at my domain name..." because they could represent my corporate entity doing something I don't want, so we keep control of our assets.

I can't just get an at Google email address. You know, I can get a Gmail address, but I can not get a Google, so ... That's a loose description of the digital assets.

Edmund: Here is my question. Why do most people do such a poor job of controlling these digital assets?

Darryl: Because they don't call them digital assets.

Edmund: That's right. That's a pretty nerdy term.

Darryl: It's a thing. Everyone knows historically that people can burgle you and steal things physically, but because it is virtual we kind of, "Oh, it doesn't matter so much." I understand that.

Despite having been building stuff for twenty years, I get as much enjoyment sometimes about doing something with my hands, building a fence. Saying, "I built that." Because it is there every day when I walk out and see it, whereas we can forget about the stuff that is online if we don't visit it all the time and it is not in front of us.

Edmund: Yeah.

Darryl: People, they just aren't thinking about it as an asset. They are just thinking about something we've got. Honestly,