Calligraphy Biz Corner

3. Part 1: Mistakes to Avoid When Starting Your Calligraphy Business (and What To Do Instead!)


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In today's episode, we're sharing mistakes we've seen when starting a calligraphy business, and what to do instead.

We've pinpointed five "mistakes" to avoid, such as an overemphasis on perfectionism, comparison with others, and allowing negative feedback to affect your dreams. We also highlight the problem of calculating prices based on others’ and encourage you to consider your own personal costs and skill level when setting your prices. 

But we're not just here to share what you shouldn't do! We're giving practical steps for calligraphers who are ready to transition from hobby to business, such as the importance of exploration (listen in to hear Shaochen's potato story!), creating a portfolio, registering your business, separating your finances, and getting customer reviews early on. 

If you're ready to turn your calligraphy hobby into a flourishing business, then this episode is for you! Heck, even if you're a seasoned pro, you may learn something new... We know that we both definitely did!

🔗 Links to resources mentioned in this episode:

  • The Creatives Pricing Toolkit
  • Take action now - grab a spot in Shaochen's workshop

🎙️ In this Episode:

  • 0:00 Introduction
  • 02:11 Mistake #1 - Waiting for Things to Be Perfect
  • 05:56 Mistake #2 - Comparing Yourself to Others
  • 08:28 Mistake #3 - Letting Negative Feedback Crush Your Dreams
  • 14:38 Mistake #4 - Basing Your Pricing Off of Others
  • 18:55 Mistake #5 - Not Thinking Through Use Cases
  • 24:03 Do #1 - Talk About Your Biz
  • 27:07 Do #2 - Explore, Experiment, and Explore Some More! 
  • 30:23 Do #3 - Build Your Portfolio
  • 33:23 Do #4 - Make Your Biz Legal
  • 37:43 Do #5 - Collect Reviews
  • 39:49 Start Your Business Today

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

  • Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
  • Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
  • Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

  • Follow Calligraphy Biz Corner on Instagram
  • Follow Alane on Instagram
  • Follow Shaochen on Instagram
  • Visit our website
...more
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Calligraphy Biz CornerBy Alane Gianetti, Shaochen Wu

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