Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs.

In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a consistent content routine (including her famous "coffee dates"), and developing content pillars that resonate.

Listeners will gain actionable advice on balancing authentic personal expression with corporate brand guidelines and unlocking career opportunities through strategic online presence. This episode provides a compelling, real-world example of how to inspire advocates and equip them with practical strategies to amplify their voice, enhance their influence, and drive social media marketing success. It addresses common barriers and offers solutions for both individuals and program managers.

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