How do you convince 400+ employees in a global financial technology firm to become active brand advocates on LinkedIn?

In this episode, we are joined by Lauren Harbury, Head of Social and Paid Media at Broadridge. With over a decade of experience at Fortune 500 brands like Wells Fargo, Lauren is a master at navigating the complexities of social strategy within highly regulated environments.

Lauren breaks down the exact tactics used to scale Broadridge’s employee advocacy program in a highly regulated environment, proving that success comes from meeting people where they are. You’ll hear how President Chris Perry’s active use of LinkedIn became a shining beacon for the entire organization, setting the tone from the top and even sparking a friendly competitive spirit via the company leaderboard. Lauren shares how her team built trust with compliance by positioning advocacy as a controlled, supported framework rather than a risk, and by implementing a three-fold enablement strategy: company-wide onboarding, targeted team training, and responsive ad hoc support. The episode explores the transition from a “glitchy” legacy tool to a high-impact platform, how to turn salespeople into your most active advocates by directly connecting posts to client conversations and closed deals, and why organic company pages are increasingly losing reach to individual employee profiles.

Whether you’re launching in a regulated sector or trying to reignite a stagnant program, this episode gives you the data-backed ammunition to prove ROI, win internal buy-in, and scale advocacy from social activity to measurable business impact.

Resources:

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

​Download the 2026 Employee Advocacy Benchmark Report.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

The most effective way to launch and run a successful employee advocacy program in a regulated industry is to build momentum first, track meaningful metrics, and demonstrate impact early to earn internal buy-in.

In this episode, we are joined by Michela Di Giorgio Martin, the Lead Manager - Social Media at AICPA & CIMA. Michela breaks down the journey of launching a highly successful advocacy program in a regulated industry. You’ll learn how she transitioned the program from a simple pilot focused on participation to a sophisticated strategy that tracks shares per active user and EMV. We dive deep into the tactics of meeting employees where they are via emails and Microsoft Teams, the importance of leadership buy-in for adoption, and how even the most technical tax updates can become engaging social content when shared by a trusted peer rather than a corporate page.

Resources:

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer who now runs a thriving employee-generated content program for one of the UK’s largest telecommunications brands.

Want to know how your employee advocacy strategy really stacks up? Grab your ⁠FREE Employee Advocacy Health Check⁠ and see how you compare against your competitors.

This conversation explores the how-to of scaling employee-generated content. Robyn explains how she focuses on training employees to be original creators, using her own reporter-style videos to lead by example. You’ll learn how to identify your low-hanging fruit advocates, the importance of providing a technical toolkit to boost employee confidence, and the specific strategy BT uses to get senior leadership active on social media to drive organizational change. By shifting from a control-first mindset to one of empowerment, Robyn demonstrates how to transform a corporate brand into a relatable, story-driven entity that attracts top talent in the Gen Z era.

If you are struggling to move past corporate noise and want to unlock the organic reach of your workforce, this episode is your roadmap.

Resources:

Book a call to discover how employee advocacy can benefit your team:

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy.

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Listeners will learn how to transition from the inconsistent ebbs and flows of campaign-led social media to a stable, central content strategy that sustains long-term employee sharing habits. Holly explains how to navigate diverse regional barriers by providing localized content and support, from addressing location-specific differences to ensuring global teams are fully onboarded and invested in employee advocacy. You’ll also discover how to activate senior leadership through internal competition and gamification, using leaderboards to encourage executives to model the right social behaviors. The conversation explores the future of their employee advocacy strategy, outlining how to leverage AI for data analysis and ideation rather than as a shortcut for content generation.

This episode provides a strategic blueprint for driving influence through your employees and scaling global employee advocacy.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization.

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

In this episode, we explore the unique middle ground of employee advocacy, where you have more resources than a startup but less than a mega-enterprise. Nick shares his journey of building repeatable systems at Tipalti, explaining how to drive high-impact engagement without a massive team.

You’ll learn why catching new hires on day one is the secret to building lasting employee advocacy habits, how to swap spammy gamification for quality-focused incentives, and the best way to stop corporate-speak by encouraging employees to write like they’re texting a friend. Nick also reveals a powerful “President’s Club” success story: a single shared post revived a “lost whale” account and closed a massive deal. Whether you’re a solo marketer or leading a global rollout, Nick’s insights on securing executive buy-in and proving sales ROI are essential.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op.

Want to know how your employee advocacy strategy really stacks up?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

In this episode, we explore how one of the UK’s most iconic member-owned organizations approaches employee advocacy. Matt shares the journey of launching Co-op’s colleague promise, explaining how to align a 180-year-old heritage with the expectations of the modern workforce. 

You’ll learn how to build trust by embracing the honest views of your team, how to identify and support natural content creators in your frontline staff, and why the most effective employer brands are built on a golden thread of purpose. Whether you’re managing a global brand or a scaling startup, Matt’s insights on cross-functional alignment between HR and Marketing are essential. 

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results.

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influencers to ensure the brand stays human and reachable.

Listeners will learn the specific workflow for extracting thought leadership from senior executives via interviews, as well as the reporting framework that convinced TOPdesk leadership to prioritize advocacy over traditional organic social. Whether you are struggling with CEO buy-in or looking for ways to motivate a modest workforce to share more on LinkedIn, this conversation provides a practical roadmap for 2026 and beyond.

Resources:

Book a call to discover how employee advocacy can benefit your team.

​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

​Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Eleshea Williams is a Social Media Specialist at Amnesty International, where she manages their global channels. Eleshea shares Amnesty's staff activation and training strategies that led the nonprofit to reach organic growth. She also reveals key insights to help dismantle the fear around posting and foster a genuine advocacy culture. Struggling to encourage team sharing or brand authenticity? This episode outlines a practical roadmap for building an effective, authentic employee advocacy program, no large budgets required.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

Megan is the Senior Talent Operations Specialist at incident.io, where she manages employer branding and recruitment operations for one of the most active social media teams today.

In this episode, Megan breaks down the incident.io philosophy of being loud on the internet. You'll learn how they use internal Slack signal boosting channels to drive engagement, why they prefer unpolished content over glossy corporate videos, and how their talent team's LinkedIn activity caused a massive spike in website traffic and job applications. If you’re looking to build a high-impact advocacy culture that feels authentic rather than forced, this conversation is essential listening.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

​
Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encourages employees to share, moving beyond corporate messaging to authentic personal profiles.

Discover their innovative approach to social media training, empowering every team member to build their personal brand and contribute to the company's social strategy. Alexandra also reveals Storyblok's strategies for tackling the common copy-paste challenge, including gamification and the exciting future of AI-powered personalization. This is a must-listen for senior marketers, employer brand leads, and social media managers looking to leverage employee influence, drive organic reach, and build unparalleled trust in their social media marketing efforts.

Resources:

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

World's Biggest Employee Advocacy Study.

Free copy of Bradley Keenan's book.

Free employee advocacy course.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!