In this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators.

She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging talent, and how Barclays measures the success of this bold employer brand experiment.

Key Topics Covered:

• How Barclays launched the Creator Club
  
  
• Empowering early-career employees with creative freedom
  
  
• The role of trust and leadership in advocacy success
  
  
• What happens when brand voice meets employee voice

Packed with forward-thinking strategies and inspiring examples, this episode is a must-listen for employer brand professionals and advocacy leaders.

#EmployerBranding #EarlyCareers #EmployeeAdvocacy #LinkedInContent #TalentAttraction #ContentStrategy #Storytelling #Leadership #CreativeFreedom 

In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results.

Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its annual conference, Groundbreak, drove massive engagement on social media, surpassing past years' results.

Key Topics Discussed:

• Building and scaling employee advocacy at Procore
  
  
• How to align employee advocacy with business goals
  
  
• Engaging employees through personal branding and career growth
  
  
• Using events like Groundbreak to boost employee social sharing

This episode is packed with actionable tips for anyone looking to build or refine an employee advocacy program.

Grab your free copy of Bradley Keenan's book Employee Advocacy: 101 Cheat Codes here.

#EmployeeAdvocacy #MarketingPodcast #BrandEngagement #EmployeeEngagement #SocialMediaMarketing #PersonalBranding

Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact.

Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 2025 and beyond.

Key Topics Discussed:

•  How Nissan built and scaled its employee advocacy program globally
• The biggest challenges & how to overcome them
• Strategies for keeping employees engaged long-term
• The impact of advocacy on brand visibility & LinkedIn presence
• What the future holds for employee advocacy in 2025 & beyond

If you're looking for practical strategies to build or scale an employee advocacy program, this episode is a must-listen!

Grab your free copy of Bradley Keenan's book here.

#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends.

Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy remains a priority.

Key Topics Discussed:

• The evolution of employee advocacy and what it means for brands
  
  
• How Awin has integrated advocacy into their company culture 
  
  
• The role of leadership in driving engagement
  
  
• Ensuring advocacy programs remain effective and sustainable

Check out this special episode if you're looking for practical strategies to enhance your employee advocacy program.

Get your free Employee Advocacy Benchmark Report here: https://dsmn8.com/employee-advocacy-benchmarks-report/ 

#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement

Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs.

Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses creative onboarding strategies.

Key Topics Discussed:

• How to drive user adoption for employee advocacy programs
  
  
• The role of leadership in ensuring program success
  
  
• Creative ways to onboard and engage employees
  
  
• Making advocacy accessible
  
  

If you’re looking for practical advice to enhance your advocacy program, this episode is full of expert insights!

#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #BrandEngagement

This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization.

Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departments to share their voices. Eva shares how she discovered the strategy of employee advocacy and how she implemented it the hard way without a tool to support her. 

Key Topics Discussed:

• Danfoss opened its employee advocacy program to all employees, fostering widespread participation.
  
  
• Training for employees focused on copywriting, storytelling, and content creation to empower employees.
  
  
• Tackling insecurities and motivating employees to share authentic stories.
  
  
• How to grow your employee advocacy strategy manually.
  
  

Check out this special episode for lessons learned that can inspire your employee advocacy efforts.

#MarketingPodcast #EmployeeAdvocacy #EmployeeEngagement 

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry.

Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy’s story will inspire anyone managing or planning an advocacy initiative.

Key Topics Discussed:

• Overcoming challenges in regulated industries.
• The power of internal training.
• Keeping engagement alive.
• Clark Hill’s real-world journey as they set up, launched, scaled, and managed their thriving employee advocacy program.

Check out this special episode for lessons learned that can inspire your own employee advocacy efforts.

Connect with the hosts on LinkedIn:

Lewis - https://www.linkedin.com/in/lewis-gray-dsmn8/

Elliot - https://www.linkedin.com/in/elliot-elsley/

Roy - https://www.linkedin.com/in/royesexton/

#MarketingPodcast #EmployeeAdvocacy #SocialMediaTips #DigitalMarketing

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy.

Key Topics Discussed:

• Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand.
  
  
• How employee advocacy can empower your team to amplify their brand visibility with real-life examples from Talkdesk.
  
  
• Innovative techniques for motivating employees to participate in their employee advocacy program and scaling social media efforts.

If you're managing an employee advocacy program or looking to start one, this episode is packed with insights to help you succeed.

Don't forget to download the free Employee Advocacy Benchmark Report: here.

#EmployeeAdvocacy #SocialMediaTips #MarketingSuccess #LinkedInInsights #CorporateBranding

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.

Key Topics Discussed :

• Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.
  
  
• Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking.
  
  
• The Long-term Value of Advocacy – Learn why advocacy programs benefit businesses and employees, including real success stories and practical advice.

Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement.

Links & Resources:

• The Employee Advocacy Benchmark Report
• Connect with Anna Bertoldini on LinkedIn
• Connect with Lewis on LinkedIn
• Connect with Elliot on LinkedIn

#EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI

Key takeaways from the Employee Advocacy Benchmark Report.

Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement.

Key Topics Discussed:

• Employees having formal social media training 
• The surprising resistance to social media among employees and how to overcome it.
• How companies are using technology to streamline their employee advocacy efforts.
• The best departments to start with for employee advocacy.

Download your free copy of the report: here.

#EmployeeAdvocacy #SocialMediaMarketing #EmployeeEngagement #BenchmarkReport