🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.

In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.

📌 Jump In Here:

0:00 - Teaser

0:35 - Episode beginning

1:08 - Don’t be “likeable”, be relatable

3:21 - The first format for personal stories

6:01 - Being comfortable w/ some people not caring

9:06 - The “I used to be a ____” format

11:01 - Marketing is NOT natural

16:47 - “_____ changed my life” format

19:04 - Don’t forget the “call to action”

21:18 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop