I don't want to get into politics in a business blog, and my politics are of no interest to you. But what can you, a regular business person, learn from the recent Federal election?

As a marketing person, I'm kinda bugged by what the whole Scotty experience has done for the perceptions of marketing. Done well, it's an incredibly valuable way to lift your margins and create loyal customers. Done badly, it makes people think marketing is all image and no delivery.

This week, 3 ways to avoid making that mistake.

The Richard Branson story I refer to:

Now Is Not The Time For Your Marketing, Richard Branson