Undisruptable

Ian's mum Erica became a major fan favourite after he took her on breakfast TV to be interviewed about being ripped off by her insurance company.

She's back this week, or rather a story about her. And how she inspires 65,000 people every year.

Link the story I mention about my Dad: How A Hermit Introvert With No Digital Skills Got 65K+ Followers

Customers and the people you work with will defy all logic on a daily basis. You’ll provide them with all the cold, hard, objective facts. Then they will make choices that seem to be, as the song goes, insane in the brain.

This week, why that is and what to do about it.

And why Nobel Prize-winner Daniel Kahneman’s best-seller Thinking Fast and Slow nearly killed my will to live.

I have a new business role model for my mental mentors list, and I’m guessing you’ve  never heard of her. Valerie Mars, who just spearheaded the US$36B purchase of Kellanova.

Mars is still privately owned, and they don't even have a sign on their headquarters. They do everything on their own terms, and that is the greatest thing in business. Learn how you can do it on a smaller scale in this week's story.

Kamala Harris' VP pick Governor Tim Walz pulsates with dad energy. There are lessons for us all in being authentic, rather than suppressing all your instincts to appease your boss.

My friends and I have had clients stolen by dirty rat freelancers and other lowlifes. I'm pretty chilled in busines, but this really makes me feel a thirst for medieval vengeance.

This week: rat tales and how to avoid being tainted with the rat brush 🐀

You have competitors you've never heard of, who don't even do what you do. If you can understand why, your clients will view you in a whole new light: as a valued strategic partner rather than just a supplier.

One of the best and simplest ways to win more work is just to quote faster. This week: why that is and how to do it.

Here's that Top 10 Reasons You Lost the Sale story I mentioned.

I know it’s hard, but don’t think changing banks is

You get better rates, but best of all you get to

What I learned on our holiday in Italy, where the entire country drinks Aperol Spritz.

I know you think your product is better, but unless you understand herd behaviour, it's going to be a hard road.

Want the formula for online engagement?
The key ingredients that will get more people to read or watch the stuff you post?
I’ve been writing these stories pretty much every week for six years now, which gives me a well-calibrated sense of what’s going to work.
I’ve analysed the data. This week, I share what I've learned!
Plus other essential things you should know about the solopreneur journey. The right age to do it, the right sectors and so on!
Oh, and why the solopreneur pitch reminds me of all the Amway preachers I used to work with in one of my old jobs.
A story about being careful what you sign up for folks.