I was meant to be at a conference today. I’m not because our industry association went into voluntary administration and closed down in March after fifty years. And our industry is the worse off for that. I am the worse off.

A lot of ROI comes from not demanding ROI rightnow. This is the short-termism curse of big companies that have to report quarter-on-quarter growth for all eternity.

We achieved that growth by doing the opposite of that.

No-one starts their career aiming to be a cheapskate exploitative boss that nobody likes. It all comes down to one career decision: will you work in a low- or high-margin industry?

A short report from Monkeys Surf Resort.

May contain Bintang-influenced content.

Greg Hahn got fired from a global-prestige job in COVID.

When he was weighing up which way to go, his wife knew what the best option was before he did.

He opened his own business less than three months later. Barely three years on, it’s widely regarded as the best in the world.

This week: the people around you can tell how you really feel before you. Listen to them.

Links:

The Jon Evans interview

The Mischief manifesto

Buy my book

How McDonalds touch screens create dirty stores. Lessons in unintended side-effects when you think you have a genius idea to cut costs and lift revenues.

And now McDonalds are letting customers down on the things they've relied on for decades. "All that’s missing is a bucket bong on the straws-and-napkins counter."

Links:

Rory Sutherland on why Usain Bolt trains on Chicken McNuggets

More Rory on why guys buy more burgers from touch screens

Buy my book

Enough of people posting about how they gave up alcohol and how great they feel and you should do it too.

Alcohol, in responsible amounts, makes so many people happy. Quit preaching to them about your new-found clarity.

This week: the case for the defence for alcohol.

"One reason Donald Trump is the next President of the United States is because a lot of normal people are tired of killjoys and do-gooders telling them what they shouldn’t be doing."

Here’s a way to make your work life easier, and save a heap of time and effort.

Stop your futile efforts to bend people’s essential nature to your corporate will.

So much time gets wasted on this, so much unnecessary friction. Here's an alternative approach that's much more productive and pleasant for everyone.

Some clients are just a soul-destroying, high-maintenance burden on you and your whole organisation. They do not appreciate all your efforts in the slightest. Working with them does not spark joy. You’re just doing it for the money.

How would it be if you just waved those clients goodbye?

You can do this and it will make your business and your whole life better. 

I know because we’ve tested this theory for you. Because we are privately-owned and can do these things without pressure from head offices or VC creeps. 

Learn how and why to reduce your target market in this week's story.

An essential, yet depressing lesson on buyer behaviour from the US election.

A terrible tale of what happened to a serial shout-evader at industry events. (Or round-evader for international listeners).

What you do at industry social events can build your personal brand into something that will pay off handsomely your whole career.

Or the opposite of that. Find out how to take the first option in this week's story.