<p>An essential, yet depressing lesson on buyer behaviour from the US election.</p>

An essential, yet depressing lesson on buyer behaviour from the US election.

The Donald Factor: basic awareness is all you need for most customers

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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The Donald Factor: basic awareness is all you need for most customers

The Donald Factor: basic awareness is all you need for most customers

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