Undisruptable

Undisruptable

By Ian WhitworthBusinessEntrepreneurship
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Undisruptable episodes

  • Mr Avoid-A-Shout gets his comeuppance

    A terrible tale of what happened to a serial shout-evader at industry events. (Or round-evader for international listeners).

    What you do at industry social events can build your personal brand into something that will pay off handsomely your whole career.

    Or the opposite of that. Find out how to take the first option in this week's story.

    8 min
  • The Top 5 business expenses that can get in the bin

    Often spending money in your business is outright enjoyable. Hiring more staff. New assets. Those payments bring a pleasant feeling that you’re going places, with happy hopes of future returns.

    Then there are expenses that just suck, bring you zero

    benefit or joy, and raise your blood pressure every time you pay.

    Everyone’s different, but these are my Top 5 Business Expenses That Can Get In The Bin.

    9 min
  • Celebrity life on tour

    Ian's mum Erica became a major fan favourite after he took her on breakfast TV to be interviewed about being ripped off by her insurance company.


    She's back this week, or rather a story about her. And how she inspires 65,000 people every year.


    Link the story I mention about my Dad: How A Hermit Introvert With No Digital Skills Got 65K+ Followers

    10 min
  • Insane in the brain: why people don’t do what you ask them to

    Customers and the people you work with will defy all logic on a daily basis. You’ll provide them with all the cold, hard, objective facts. Then they will make choices that seem to be, as the song goes, insane in the brain.

    This week, why that is and what to do about it.

    And why Nobel Prize-winner Daniel Kahneman’s best-seller Thinking Fast and Slow nearly killed my will to live.


    10 min
  • A global business badass you have never heard of

    I have a new business role model for my mental mentors list, and I’m guessing you’ve  never heard of her. Valerie Mars, who just spearheaded the US$36B purchase of Kellanova.


    Mars is still privately owned, and they don't even have a sign on their headquarters. They do everything on their own terms, and that is the greatest thing in business. Learn how you can do it on a smaller scale in this week's story.

     

    11 min

About Undisruptable

From the publisher's feed

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of…

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