<p>You have competitors you've never heard of, who don't even do what you do. If you can understand why, your clients will view you in a whole new light: as a valued strategic partner rather than just a supplier.</p>

You have competitors you've never heard of, who don't even do what you do. If you can understand why, your clients will view you in a whole new light: as a valued strategic partner rather than just a supplier.

Move up the ladder by recognising your real competitors

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Move up the ladder by recognising your real competitors

Move up the ladder by recognising your real competitors

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