Want the formula for online engagement?
The key ingredients that will get more people to read or watch the stuff you post?
I’ve been writing these stories pretty much every week for six years now, which gives me a well-calibrated sense of what’s going to work.
I’ve analysed the data. This week, I share what I've learned!
Plus other essential things you should know about the solopreneur journey. The right age to do it, the right sectors and so on!
Oh, and why the solopreneur pitch reminds me of all the Amway preachers I used to work with in one of my old jobs.
A story about being careful what you sign up for folks.

People want business to be more complicated than it is. So they can feel like a clever professional.

This week: why that approach usually makes your business worse. Here's a checklist of essential basics to fix that.

The world is full of AI guys telling you that you don't need the work.

AI ain't going anywhere. And it will bring the biggest benefits to people who've done the non-AI work.

Because they get the context.

As Rick Rubin says: There are no shortcuts. You have to do the work.

Four years last week since our businesses got shut down for two years.

A lot of predictions about change got made back then. By now the hot takes have cooled down. What was the real effect on our business?

Five handy things we learned from that time that continue to help us grow.

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The March 2020 episode I refer to: Laying people off is hideous but at least do it right.

Customers know the brands and people who talk it up the most are the ones most likely to let them down.

And nobody reads the generic self-praise that Chat-GPT cranks out.

This week: suggestions on how to cut through their templates.

The world is full of people who are happy to have you work for them, yet seem surprised at your uppity requests to get paid on reasonable terms.

Learn from the Queen of Soul, Aretha Franklin.

Exciting personal news this week but you'll have to listen to find out.

Each week I write of different things that might help

A smart life partner who gets it, and you.

This week, how a plucky local iced coffee beat the biggest beverage brand in the world.

Why Adelaide is great. And why it's a mistake to treat cities where you do business as just dots on the map.

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Adelaide things

What's a Stobie Pole?

Where was the birthplace of chicken salt?

Balfours heritage-listed frog cakes

Teambuilding, corporate wellness and resilience training all have a worthwhile place.

Not if the stress is coming from your own organisation though.

This week: new research from Oxford University on why so many of these initiatives ... don't work, and may make things worse.

And more effective things you can do instead.

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NYT story: Workplace Wellness Programs Have Little Benefit, Study Finds

Flight Of The Conchords: Business Time Live 2007

This week is all about rizz. The Oxford word of the year.

Should you use it in business?

This week, the deep, weird embarrassment of older folk trying to use Gen Z slang at work. Or anywhere.

Including two words guaranteed make any Gen Z person nauseous.

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Dad dance science story https://www.smh.com.au/lifestyle/lets-do-the-cringe-why-dad-dancing-was-designed-to-repel-20091217-l028.html