Customers know the brands and people who talk it up the most are the ones most likely to let them down. 
And nobody reads the generic self-praise that Chat-GPT cranks out.
This week: suggestions on how to cut through their templates.

Customers know the brands and people who talk it up the most are the ones most likely to let them down. And nobody reads the generic self-praise that Chat-GPT cranks out. This week: suggestions on how to cut through their templates.

Your Chat-GPT self-praise is doing you no favours

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Your Chat-GPT self-praise is doing you no favours

Your Chat-GPT self-praise is doing you no favours

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