<p>What I learned on our holiday in Italy, where the entire country drinks Aperol Spritz. </p>
<p>I know you think your product is better, but unless you understand herd behaviour, it's going to be a hard road.</p>

What I learned on our holiday in Italy, where the entire country drinks Aperol Spritz. I know you think your product is better, but unless you understand herd behaviour, it's going to be a hard road.

I’ll have what everyone’s having: Aperol Spritz Syndrome and why Renaissance art sucks

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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I’ll have what everyone’s having: Aperol Spritz Syndrome and why Renaissance art sucks

I’ll have what everyone’s having: Aperol Spritz Syndrome and why Renaissance art sucks

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