The world is full of AI guys telling you that you don't need the work.
AI ain't going anywhere. And it will bring the biggest benefits to people who've done the non-AI work.
Because they get the context.
As Rick Rubin says: There are no shortcuts. You have to do the work.

The world is full of AI guys telling you that you don't need the work. AI ain't going anywhere. And it will bring the biggest benefits to people who've done the non-AI work. Because they get the context. As Rick Rubin says: There are no shortcuts. You have to do the work.

Do the work. Your future depends on it.

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Do the work. Your future depends on it.

Do the work. Your future depends on it.

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