I was meant to be at a conference today. I’m not because our industry association went into voluntary administration and closed down in March after fifty years. And our industry is the worse off for that. I am the worse off.

A lot of ROI comes from not demanding ROI rightnow. This is the short-termism curse of big companies that have to report quarter-on-quarter growth for all eternity.

We achieved that growth by doing the opposite of that.