Studies have shown that 95% of our purchases are based on emotion, not logic. This speaks volumes about marketing, and what they're actually achieving, based on digging into your emotions. We want to talk about emotions versus logic today.

As always, we help get your home, your head and your health, happy!

So think back to The Little House on the Prairie days, if you were lucky enough to be close to town, you have the option of shopping at the general store. If you didn't, or for the majority of the time, anything that you needed. What did you do for it? You had trade with someone that came by? All the store had to do to say, back then was, “Hey, this is what we've got.”

Stores just put a sign in the window and customers would go in and buy or trade for whatever goods they needed. Fast forward another hundred years to pre world wars. We started to be able to mass produce, as well as preserve, goods. Suddenly you had multiple companies making and selling, soap, for example. Then we moved into the 1930s and 40s, we had radio and the beginning of TV advertising. Suddenly you have competition and variety.

Fast forward another 150 years. What do we do now for our marketing? It's all about the experience. Consider the evolution of sales and marketing. We've gone from just basic logic, “Hey, they have so they have sugar. I can go buy it.” to “Hey, there's a difference between theirs and mine.” to the emotion the product makes you feel. It's all about the experience.

Watch any Super Bowl ad, the successful ones either make you laugh, or they make you cry.

Now, what does that mean, with regard to the stuff in our house? It means that instead of looking at our stuff, and seeing a pile of stuff, we look at a pile and we get overwhelmed, because every single thing we have in our house has an emotional attachment.

Your thought process goes like this: I bought that but I didn't really want it. I didn't want to buy it, but I can't get rid of it because I spent money on it. It was supposed to be the be all, end all. It was supposed to fix all my problems. It was supposed to fix all of these problems. And it's not. It’s so frustrating!

In the health and wellness world, we need our emotions to motivate us, because logically, we all know what we should and shouldn't do. I've never met anybody who truly believes that smoking is good for you. I've met a lot of people who have said to me, I know I shouldn't. But I...

Think of something that you really want. For example, you really want to change how you feel when you get out of bed in the morning. You don't want to be tired. You want to wake up with energy. You want to feel good when you put your clothes on. That invokes a really positive really positive emotional response, “I want to feel that!”.

When you have that feeling as your goal, nothing's going to stop you. You're emotionally driven to feel the way you want to feel. So the only way to really achieve what you want to achieve, is to choose something that creates that feeling. You have to drill down and figure out how you want to feel. And ask yourself, “How do I want to feel? What is my reason? What is my WHY?”

You're just not. If you just think you should, or think you want to, and there's no emotion attached to it, you're not going to make that decision and you're not going to commit 100% of the way.

This week for your homework: figure out what emotionally drives you both in your home and in your health. Sit down with a piece of paper write down all of the emotions that you feel in both your home and your health. Then consider what drives the emotions? Where does the logic come into play? Is there even logic behind your choices? Then start removing the emotion from your home. Start shifting that emotion toward the places that you need it. Detach emotionally from your stuff, and attach positive emotions to the changes that you want to make in your health.