Featured Guest: Mike Danley, Director of Products at Acxiom

CDPs won’t solve a brand’s problems straight out of the box.  It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.

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