In Episode 2, we answered the question, "what is experiential marketing?" This week, we're going deeper and sharing three reasons why experiential marketing will work for YOUR brand.

This is one of those foundational episodes you definitely won’t want to miss. I teach this very same content in my paid, in-person workshops and always see light bulbs go off in my students' heads!

These three reasons will absolutely change the way you think about experiential marketing and why it's a powerful marketing channel for your business.

Are you wondering which trade shows to attend? Looking for a conference where you can sample your products? We've got you covered! Our team at Hidden Rhythm has created a FREE Food and Wellness Show List.

We've scoured the web to gather the top U.S. food and wellness trade shows, conferences, and festivals. The list can be viewed by month, quarter, location, and more. It'll stay up to date as more shows are added! Access the list for FREE here: Food & Wellness Show List.

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Episode Highlights:

• Introducing our Food & Wellness Show List [1:45]
• Relationship as the new differentiator [3:24]
• Four traits that drive relationship [7:12]
• Two-way communication wins [10:07]
• The retention 'mountain' [12:54]
• Is experiential marketing generational? [20:03]

Helpful Links:

• Hidden Rhythm's FREE Food & Wellness Show List
• The Experiential Table Facebook group
• Delivering Happiness by Tony Hsieh, founder of Zappos
• Experiential Marketing by Kerry Smith & Dan Hanover
• Episode Transcript
• Hidden Rhythm on Instagram

Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!