The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation.

In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business.

Topics include:

Establishing credibility

Creating customer loyalty

Search engine optimization

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