It’s no secret the future of social media is video content. According to HubSpot, 86% of businesses are using video in their content strategy in 2021. Whether that be a live or on-demand video, you need to know how to film a video and where to upload it effectively.

In this episode of Two Minute Marketing Tips, I cover:

How to film a video

Where to upload it effectively

Video features on the top apps

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Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account.

Think your pet has what it takes to become the next social media sensation? You’re barking up the right tree! In this episode of Two Minute Marketing Tips, we’ve assembled a quick guide to putting your pet on the path to social media stardom.

Topics include:

Content creation

Hashtag use

Networking advice

Marketing and Sponsorships

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation.

In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business.

Topics include:

Establishing credibility

Creating customer loyalty

Search engine optimization

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Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign. It can often feel like every single creative content marketing idea has already been done – multiple times.

In this episode of Two Minute Marketing Tips, we discuss reasons why content marketing can sometimes be stalled by writer’s block and content creation tips that are sure to help you move past your brainstorming hurdles and back to stellar, creative content marketing.

Topics include:

Content marketing

Writer’s block

Strategies to get creative

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It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively?

In this episode of Two Minute Marketing Tips, we discuss we discuss why it’s important to say thank you when it comes to public relations and effective ways to do so.

Topics include:

When to say thanks

Writing effective thank you cards

Doing more than a thank you card

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You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing for Etsy.

In this episode of Two Minute Marketing Tips, I review simple and actionable steps you can take to create a stellar Etsy marketing strategy.

Topics include:

● Etsy quality scores

● Social media marketing

● Analytics

● And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud.

Now that the pandemic is beginning to feel less urgent, brands have begun to look at what their post-pandemic marketing strategies might look like. You can expect most companies to adjust several areas of their marketing strategy to better serve their customers, all who have had a very trying couple of years

In this episode of Two Minute Marketing Tips, we review three pandemic take-aways that businesses can use to create a strong post-pandemic marketing strategy going forward.

Topics include:

Innovation & flexibility

Compassion & empathy

Being customer-centric

How the pandemic has impacted marketing strategies

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Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with your audience and share what your brand is all about.

In this episode of Two Minute Marketing Tips, I’ll dive into the different types of video content, apps to create them, what makes them engaging and how to optimize them!

Topics include:

10 types of video content

Apps to create video content

What makes a good video

And more!

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The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As such, they are an incredibly important tool for content marketers.

In this episode of Two Minute Marketing Tips, we discuss the meaning of active and passive voice, the best ways to identify each, why it is important to use active voice in your content marketing and examples for how to turn writing that is in passive voice into active voice.

Topics include:

What is voice

Active vs. passive voice

Why passive voice is important for content marketing

And more!

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From Monday Motivation to Friday Fun Day, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive new traffic to your site, build brand awareness and gain followers.

There are many ways to connect with your audience online, with hashtags being one of the most common.

In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery goes through each day of the week’s best used hashtags and social media trends.

Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On PR & Marketing?‬: Listen on SoundCloud, Spotify or ApplePodcasts‬

Inclusive Language For Content Marketing: 7 Areas to Examine‬: Listen on SoundCloud, Spotify or ApplePodcasts‬

How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts‬

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!