One of the best things a company can do for their content marketing strategy is to create a content calendar for their business. While creating content on the fly has its advantages, and should be applied when appropriate, there are a variety of benefits to having your content mapped out for an extended period of time.

In this episode of Two Minute Marketing Tips, I teach you about what you can gain by using a content calendar as part of your marketing strategy. Topics include:

Social Media Content

Blog Content

Newsletter Content

Putting Together A Content Calendar

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill.

In this episode of Two Minute Marketing Tips, I will explain how to grow your business’s brand by using storytelling marketing on each of the popular platforms. Topics include:

Storytelling on Facebook, Twitter, Instagram and more

How you can optimize your storytelling

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

When you’re looking for a public relations company to represent your brand, you want a firm that is going to be a good fit for your corporate culture, listens to your objective needs and above all, is going to be successful at helping your brand reach its objectives.

In this episode of Two Minute Marketing Tips, I’ll cover how understanding the qualities of an excellent public relations firm can help you know what to look for when deciding which agency to work with. I cover:

Reputation

Creativity

Choosing the best PR firm for your brand

What not to do

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts

15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts

How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

A niche social media network is a social media platform that focuses on a specific interest group or demographic. They are different from the popular social media platforms of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik Tok, in that they do not cater to all audiences. This exclusivity yields many benefits when targeting specific audiences or building a professional network. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery introduces the following platforms:

Active Rain

Gust Launch

Behance

Stack Overflow

Sermo

Want more Two Minute Marketing Tips? Learn more about social media and marketing right now by listening on Apple Podcast, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast, Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

In today’s age, individuals now have access to social media everywhere they go. One of the reasons social media marketing is so effective is because it’s a fun and engaging way to collect and share information. People are able to share their stories, ideas and values anytime, anywhere and any way they want.

In this episode of Two Minute Marketing Tips, I’ll cover the top 10 ways your business can increase its social media engagement. Topics include:

Analyzing current engagement

Having an authentic voice

Images and videos for social media

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts

15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts

How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

We have all heard of the 5 W’s of journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing.

Whether it is a customer service representative trying to resolve a complaint, or your marketing team attempting to come up with a new business strategy, the 5 W’s are essential to relaying concise information to your audience. To develop a sound business strategy for your content marketing efforts, here are a few tips to follow. In this episode of Two Minute Marketing Tips, I explain the 5 W’s of marketing!

You will learn:

The importance of timing

How to narrow your target audience

How to stand out from the pack

Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud:

Hashtags - Everything You Need To Know For Social Media Success: Listen on SoundCloud, Spotify or Apple Podcasts

How To Grow Your Business Exponentially With Content Marketing: Listen on SoundCloud, Spotify or Apple Podcasts

12 Fatal Social Media Mistakes You Are Guilty Of: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Have you heard of TikTok? On the off chance you haven’t heard of it, it is a social media platform that is especially useful for brands that want to stay relevant with their social media strategy. In this episode of Two Minute Marketing Tips, I explain eight steps you can take to get started with Tik Tok.

You will learn:

Why TikTok is a worthwhile social media platform.

The tactics that are most likely to succeed on TikTok.

How TikTok differs from other social media platforms.

Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud:

Why Podcasting For Business Needs To Be In Your Content Marketing Strategy: Listen on SoundCloud, Spotify or Apple Podcasts

How To Grow Your Business Exponentially With Content Marketing: Listen on SoundCloud, Spotify or Apple Podcasts

How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Social media videos will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium to attract attention to your business than images or text alone.

In this episode of Two Minute Marketing Tips, I’ll cover how exactly you can make the most of the video content you create. I cover:

Best topics for social media video

Narrowing your focus

Posting at optimal times

Using captions

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts

15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts

How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan.

In this episode of Two Minute Marketing Tips, I’ll cover crisis communications plans and the importance of them for your business. I cover:

What is a crisis communication plan

The importance of a crisis communication plan

Failures of Cinnamon Toast Crunch’s communications

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts

15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts

How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to pleasure and pain.

In this episode of Two Minute Marketing Tips, I’ll teach you how by marketing to pain and pleasure we can trigger emotions, persuading people to interact with brands and buy products. I cover:

Marketing to pleasure vs. pain

Identifying your target audience

Marketing power words

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts

15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts

How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!