3 Reasons Why You Need to Know Why Your Donors Donate Cliff Notes
You can’t be effective unless you know why people give (their motivations)Learn the motivations of your current donors by actually talking to them and asking them why they give to your organizationYou can use what you learn to hone in what’s most attractive in your mission for future asks - Whether through direct mail, thank you letters, impact reports, social media, or your websiteMaking your asks tailored to your donor interests makes it so much easier for them to say ‘yes’This helps you know that the thing that you’re asking them to support your organization in doing, is exactly what they want you to be doingIt’s also nice to talk about what your donors like to talk about, rather than what you think they need to hear aboutUnderstanding why your donors donate makes it more likely that they’ll donate again and increase their givingIf you understand why people love your organization, and some basic details about your existing donors, it makes it a lot easier to find other people who are like themUse donor management software of even a spreadsheet to keep track of what you learn about your donorsCultivating relationships with your donors and understanding why they give is the right thing to do because then you won’t treat them as just funders, money providers, or an ATMA great way to learn from your donors is through a general donor satisfaction survey, and getting feedback from your event attendeesWhen getting donor feedback, ask them why they are interested in your organizationYou can also do a thank you call, thank them for their gift, and ask them what inspired them to give todayIf you feel like you don’t have enough time to make personal phone calls, carve out 30 minutes a week (or whatever chunk of time works for you) to do a batch of phone callsActually talking to your donors and hearing why you’re great will make you feel good tooFor a fully-formatted article version of this podcast, head over to our website:
https://mayecreate.com/blog/myth-buster-embracing-no-premium-fundraising-with-expert-guest-jaime-freidrichs/
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