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3 Reasons Your Emails Aren't Being Opened
In this episode, I'm diving into why your emails might be getting the cold shoulder and how to fix it.
Firstly, your subject line is make-or-break time. I'm not being dramatic here - it literally determines whether your email gets opened or deleted faster than you can say "direct booking." Those generic, snooze-fest subject lines? They're doing you absolutely no favours.
I'll share my tried-and-tested tricks for writing subject lines that actually get people curious enough to click. We're talking about tapping into emotions, creating a bit of urgency (the good kind, not the pushy sales-y type, yuck!), and making your potential guests feel like you're speaking directly to them.
Plus, I'll give you the lowdown on personalisation - and trust me, it's not just about adding their first name. When you get this right, your open rates will thank you for it.
Better email marketing = more direct bookings = more profit in your pocket. And who doesn't want that?
If you've been wondering why your emails aren't converting into bookings, this episode is packed with no-nonsense advice to turn things around.
---
Key Takeaways:
- Your subject line is everything. Seriously, it's the difference between your email being opened or ignored. Get this bit wrong, and all your brilliant content inside goes to waste.
- Quality beats quantity every time. Don't just churn out emails for the sake of it - make sure what you're sending actually adds value for your readers. Nobody wants their inbox clogged with pointless fluff.
- Find your email sweet spot. Too many emails and you'll annoy people (hello, unsubscribe button!). Too few and they'll forget you exist. It's all about hitting that perfect balance.
- Get personal - it works. Adding someone's name to your subject line isn't rocket science, but it makes a real difference to open rates. People like feeling special, not like they're just another number on your mailing list.
- Create that "I need to know more" feeling. Whether it's sparking curiosity or adding a gentle nudge of urgency, give people a reason to actually want to open your email. Make them think "Ooh, what's this about then?"
- Consistency is your best friend. When people know to expect your emails and they arrive when promised, you're building anticipation. That's marketing gold right there.
---
Need to up your email marketing game?
Why not check out Sarah's monthly marketing club where you can access her 4-part Mailchimp step-by-step email marketing training. Find out more here
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---
View all episodes
By Sarah OrchardIn this episode, I'm diving into why your emails might be getting the cold shoulder and how to fix it.
Firstly, your subject line is make-or-break time. I'm not being dramatic here - it literally determines whether your email gets opened or deleted faster than you can say "direct booking." Those generic, snooze-fest subject lines? They're doing you absolutely no favours.
I'll share my tried-and-tested tricks for writing subject lines that actually get people curious enough to click. We're talking about tapping into emotions, creating a bit of urgency (the good kind, not the pushy sales-y type, yuck!), and making your potential guests feel like you're speaking directly to them.
Plus, I'll give you the lowdown on personalisation - and trust me, it's not just about adding their first name. When you get this right, your open rates will thank you for it.
Better email marketing = more direct bookings = more profit in your pocket. And who doesn't want that?
If you've been wondering why your emails aren't converting into bookings, this episode is packed with no-nonsense advice to turn things around.
---
Key Takeaways:
- Your subject line is everything. Seriously, it's the difference between your email being opened or ignored. Get this bit wrong, and all your brilliant content inside goes to waste.
- Quality beats quantity every time. Don't just churn out emails for the sake of it - make sure what you're sending actually adds value for your readers. Nobody wants their inbox clogged with pointless fluff.
- Find your email sweet spot. Too many emails and you'll annoy people (hello, unsubscribe button!). Too few and they'll forget you exist. It's all about hitting that perfect balance.
- Get personal - it works. Adding someone's name to your subject line isn't rocket science, but it makes a real difference to open rates. People like feeling special, not like they're just another number on your mailing list.
- Create that "I need to know more" feeling. Whether it's sparking curiosity or adding a gentle nudge of urgency, give people a reason to actually want to open your email. Make them think "Ooh, what's this about then?"
- Consistency is your best friend. When people know to expect your emails and they arrive when promised, you're building anticipation. That's marketing gold right there.
---
Need to up your email marketing game?
Why not check out Sarah's monthly marketing club where you can access her 4-part Mailchimp step-by-step email marketing training. Find out more here
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---